Palm Bay International

Customer Marketing Manager, National Accounts – On-Premise

Palm Bay International

full-time

Posted on:

Origin:  • 🇺🇸 United States • Florida

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Job Level

Mid-LevelSenior

About the role

  • Partner with On Premise National Sales Directors to identify, develop, and execute customer engagement and growth through promotional programming
  • Focus on most critical accounts across channels (dining, lodging, transportation, eatertainment, etc.), ensuring alignment with Palm Bay’s overarching brand strategies and commercial goals
  • Serve as a central point of collaboration across Palm Bay Sales, Brand Marketing, Business Intelligence, Finance, Creative Services, Distributor Partners
  • Develop and execute compelling insight driven programs and activations that align with brand and customer strategies, driving consumer engagement and high ROI
  • Identify and activate custom promotional materials that engage consumers, measuring effectiveness through sales data and customer feedback
  • Partner with Business Intelligence to provide National Accounts On Premise and distributor sales teams with the tools and resources to drive the business
  • Customer facing selling role developing customized, powerful sales material and presentations, serving as the subject matter expert of Palm Bay brands and marketing programs
  • Consulted internally on national innovation and account specialty items to ensure successful on-premise execution
  • Assist in planning and logistics for wine tastings, events, and activations
  • Act as liaison between brand and National Accounts On Premise sales to ensure constant flow of information
  • Measure and evaluate on-premise programming initiatives to inform program optimizations and spend efficiency

Requirements

  • Bachelor’s Degree required
  • 5+ years of experience in sales or commercial marketing
  • Beverage Alcohol experience including understanding of the on-premise channel and its dynamics
  • Ability to develop strong cross-functional relationships, while navigating and resolving interdepartmental challenges
  • Adept at managing multiple priorities and projects in a fast-paced environment
  • Enjoys working collaboratively, yet comfortable operating in ambiguity
  • Creative, strategic thinker with ability to translate data into actionable insights
  • Skilled presenter
  • Self-motivated with a sense of urgency
  • Anticipated travel up to 25%
  • Fully remote position, location FL preferred