Product Marketing Strategist
Pacific Life
full-time
Posted on:
Location Type: Hybrid
Location: Newport Beach • California • New York • United States
Visit company websiteExplore more
Salary
💰 $110,700 - $135,300 per year
About the role
- Drive go-to-market strategy and execution of omnichannel marketing campaigns—including email, social, and web—to build awareness and adoption of annuity products.
- Serve as the annuity product expert for Marketing by providing insights, guidance, and expertise that inform campaign strategies, positioning, and communications.
- Collaborate with cross-functional Marketing partners—including Creative Services, Marketing Operations, Digital Execution, and Campaign Management—to ensure campaigns, messaging, and initiatives align with business priorities.
- Represent Marketing in strategic cross-functional meetings such as PMO by receiving updates on product or timing changes, advising on marketing impacts, and communicating key information back to the Marketing team for alignment.
- Monitor industry trends, competitor activity, and field feedback to translate insights into actionable marketing strategies and product positioning that maintain a competitive advantage.
- Ensure annuity product materials are timely, compliant, and effectively distributed across relevant channels.
- Inform dynamic digital tools and sales collateral that help financial professionals and clients understand complex retirement income strategies.
- Monitor performance of campaigns and initiatives, using data and feedback to refine strategies and optimize impact.
- Contribute to thought leadership and media storytelling opportunities that position annuities beyond product features by highlighting their broader value in retirement planning.
- May perform additional duties assigned.
Requirements
- 5+ years of experience in product marketing and sales within financial services; experience with annuities is preferred, and familiarity with life insurance is a plus.
- Exhibit excellent communication skills across all levels of the organization, tailoring messages to effectively engage executives, peers, cross-functional partners, and team members.
- Demonstrate experience developing marketing deliverables such as pitch decks, creative briefs, and email journey maps to support campaign strategy and execution.
- Development of integrated marketing plans that build awareness, drive engagement, and generate leads.
- Use marketing technologies such as customer relationship management (CRM) systems, marketing automation platforms, sales enablement tools, social media management tools, and analytics platforms.
- Communicate effectively, manage time well, and pay close attention to detail while handling multiple projects with overlapping deadlines.
- Collaborate across teams and demonstrate leadership to build strong working relationships.
- Adapt quickly to changing priorities and shifting timelines.
Benefits
- Prioritization of your health and well-being including Medical, Dental, Vision, and a Wellbeing Reimbursement Account that can be used on yourself or your eligible dependents
- Generous paid time off options including Paid Time Off, Holiday Schedules, and Financial Planning Time Off
- Paid Parental Leave as well as an Adoption Assistance Program
- Competitive 401k savings plan with company match and an additional contribution regardless of participation.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
product marketingsalescampaign strategymarketing deliverablesintegrated marketing plansdata analysisdigital marketingretirement income strategiescompetitive analysiscompliance
Soft skills
communicationcollaborationleadershiptime managementattention to detailadaptabilitystrategic thinkinginsight generationrelationship buildingstorytelling