Order.co

Events

• Own the end-to-end strategy and execution for all events (trade shows, field events, executive dinners, roadshows, webinars, virtual events)
• Build an annual and quarterly event calendar aligned to GTM priorities and revenue goals
• Partner with Sales to design events that drive pipeline, meetings, and deal acceleration
• Manage event budgets, forecasting, ROI tracking, and post-event reporting
• Oversee booth strategy, messaging, demos, sponsorships, and onsite execution
• Plan and execute hosted events (dinners, happy hours, customer roundtables)
• Collaborate with Demand Gen on pre-event promotion and post-event follow-up campaigns
• Work with Brand Marketing to ensure strong positioning and messaging at events
• Coordinate vendors, venues, contractors, and internal stakeholders
• Measure and report on success metrics (leads, meetings, pipeline, influenced revenue

Event Marketer