Opt Digital

Sales

• Running inbound booked calls each day with home service business owners, all pre-qualified and confirmed by our setting team
• Running our two-door offer, a 14 day trial or a direct monthly retainer, and knowing which prospect belongs in which door
• Diagnosing the prospect’s local search presence live on the call, pulling up their Google Business Profile and map rankings so they see the gap for themselves rather than taking your word for it
• Handling the objections this market actually has, they have been burned by an agency before, they think SEO is snake oil, they are relying on word of mouth, or they want results next week
• Owning follow-up on every call that does not close on the day, through SMS, email and call-backs, until you get a yes or a no
• Keeping the dashboard clean, every outcome, note and next step logged the same day
• Handing closed clients to the account management team with a proper handover, so onboarding starts strong and the client stays, which is also how your commission compounds
• Reviewing your own recorded calls and acting on coaching, we review calls together every week

Sales Closer – High Ticket

Sales Development Rep

• Calling every new inbound lead within five minutes of them opting in. Speed to lead is the single biggest factor in whether a lead ever becomes a client, and it is the heart of this role
• Working leads across phone, SMS and iMessage, holding a real conversation rather than reading a script at someone
• Qualifying against our criteria, a home service business, doing $1M a year or more, with the decision maker on the call
• Booking qualified prospects into the closers’ calendars, then confirming them so they actually show up
• Chasing no-shows and rescheduling them, a booked call that does not show is worth nothing to anyone
• Working the aged lead database as well as the new leads, there is real money sitting in leads from 30, 60 and 90 days ago
• Keeping the dashboard updated in real time, so nothing is double-called and nothing is forgotten
• Handing over clean notes to the closer, so they walk into the call already knowing the business, the problem, and what was promised

Appointment Setter – Inbound Sales Development

SEO Marketing

• Produce polished, search-optimized service pages, blogs, and local landing pages that connect with real customers.
• Work alongside SEO Specialists and Account Managers to translate campaign strategies into content that delivers measurable outcomes.
• Support Content Managers by reviewing, editing, and strengthening work from junior writers or outsourced teams.
• Write within structured silos to establish clients as leaders in their industries.
• Craft content that doesn’t just rank — but drives form fills, calls, and booked jobs.
• Dive deep into trades and services niches to write with accuracy and authority.
• Help refine briefs, templates, and content SOPs to keep scaling output without losing quality.
• Act as the senior writing backbone for content managers — ensuring deadlines are met and standards never drop.

Senior SEO Content Writer

Account Manager

• Weekly reviews of client performance — what changed, what worked, what didn’t
• Strategy execution — Implementation of each phase of our local campaign to ensure clients crush it & dominate their local area
• Updating clients via calls, SMS and emails — delivering insights before they ask for them
• Answering questions clearly and proactively — making sure clients always feel looked after
• Onboarding new clients — setting expectations and getting everything aligned from day one
• Coordinating internal delivery — working with content writers, designers, and developers to make sure every campaign is executed cleanly and reflects the client’s brand
• Reporting on outcomes — using plain English to translate ranking and traffic metrics into results that make sense to the business owner
• Managing a team of 3-5, including writers, content managers & local SEO's to assist in campaign deliverables

Account Manager, Local SEO Specialist

Videographer

• Documenting the day-to-day build of the agency — meetings, planning, execution, travel, wins, losses, and momentum as it happens
• Capturing long-form YouTube content used for top-of-funnel lead acquisition
• Filming short-form supporting content with continuity and story in mind
• Operating independently in fast-moving, real-world environments without constant direction
• Reviewing long-form and short-form edits and working with the editing team to ensure final content accurately reflects what was captured
• Flagging missing context, sequencing issues, or story gaps before content is published
• Transitioning after the initial months into a third phase focused on personal brand documentation and international travel projects

2D Artist

• Designing and editing graphics using Adobe Photoshop/Canva, etc. for: Social media posts and ads
• Website graphics and banners
• Landing pages and conversion assets
• Local service branding materials
• Photo retouching, manipulation, and optimisation for web and ad use
• Translating briefs into clean, high-quality visuals that align with each client’s brand
• Supporting marketing campaigns with fast, reliable design execution
• Collaborating with SEO specialists, content writers, and developers to ensure visuals support performance goals
• Updating and iterating on designs based on feedback and results
• Managing multiple tasks and projects while meeting deadlines consistently

Sales Closer – High Ticket

Appointment Setter – Inbound Sales Development

Senior SEO Content Writer

Account Manager, Local SEO Specialist

Videographer

Photoshop Expert, Graphic Artist