Lifecycle Marketing Manager
Self Financial, Inc.
SQL
Senior Product Manager, Onboarding
Oportun
full-time
Posted on:
Origin: • 🇲🇽 Mexico
Visit company websiteJob Level
Senior
Tech Stack
SQL
About the role
- Lead the onboarding experience for Oportun's unified mobile app, owning the first moments from download to product activation.
- Define and execute the vision, strategy, and roadmap for app onboarding across lending and savings.
- Increase first-login conversion, identity verification success rates, and first product usage through UX and experimentation.
- Collaborate with design, engineering, marketing, operations, risk, compliance, and retail partners to deliver a unified onboarding experience.
- Ensure onboarding balances member conversion with regulatory compliance (KYC, fraud prevention, TCPA/CTIA, CAN-SPAM, etc.).
- Establish and track KPIs such as app activations, verified identities, successful loan disbursements, savings deposits, and retention.
- Use A/B testing, funnel analytics, and behavioral insights to continuously improve the onboarding journey.
- Bring empathy and customer-centric thinking to make onboarding simple, accessible, and confidence-inspiring.
Requirements
- 5–8+ years in product management, with at least 3 years focused on onboarding, growth, or mobile app experiences—ideally in fintech, banking, or consumer technology.
- Familiarity with lending, savings, payments, or other regulated financial services; experience with KYC, identity verification, or compliance-driven flows is a plus.
- Comfortable working with engineering on APIs, SDKs (e.g., Plaid), mobile architecture, and data integrations.
- Skilled in analytics (SQL, Amplitude/Mixpanel, etc.) and experimentation frameworks.
- Proven ability to translate customer insights into elegant, impactful product experiences.
- Strong cross-functional collaboration, storytelling, and influence skills—able to align executives, peers, and partners behind a shared vision.
- A track record of delivering high-quality, impactful features at speed in dynamic environments.
