Regional Vice President, Local Sales
Nations Roof
Marketing Director, Demand Generation
OpenLoop
full-time
Posted on:
Origin: • 🇺🇸 United States
Visit company websiteSalary
💰 $150,000 - $170,000 per year
Job Level
Lead
About the role
- Build and lead demand generation programs including SEM, email, webinars, events, paid social, and more
- Build and lead new ABM program, working closely with sales with targeted messaging and tactics
- Create a targeted micro event strategy for key accounts
- Own demand generation analytics from MQL to revenue
- Build and own “activation” campaigns to drive revenue from new customers
- Generate vertical specific partnerships and co-marketing opportunities
- Partner and coordinate with sales team on running integrated plays
- Write copy, analyze data, iterate with AI, and audit lead follow up
- Be available for ~10% travel
- Other duties as assigned
Requirements
- 10+ years of demand generation marketing experience with a preference for start ups or high growth companies
- Experience with key metrics such as CAC, LTV, payback periods and what levers drive these
- Experience with account based marketing fundamentals
- Experience with high volume performance marketing tactics
- Proven ability to work independently and be comfortable “creating the path” rather than walking it
- Recent, hands-on experience (within the last 3 years) executing campaigns within marketing automation and ad platforms
- Strong ability to communicate clearly and concisely within the immediate team, as well as cross-functionally with different departments, and executive levels
- Fantastic organizational skills with a strong sense of urgency and accountability
- Bonus points if you have experience in the healthcare industry and related marketing strategies
- Willingness to be available for ~10% travel
- Interview round includes a hypothetical campaign scenario to prepare/discuss strategy with hiring manager
