Vice President, Retention
BRUNT Workwear
CRM Lead
One Impression
full-time
Posted on:
Location Type: Office
Location: Gurugram • 🇮🇳 India
Visit company websiteJob Level
Senior
About the role
- Define, map, and optimize CRM-driven user journeys across demand (brands) and supply (creators).
- Build automated flows for onboarding, activation, retention, and reactivation.
- Plan, execute, and analyze lifecycle campaigns across WhatsApp, email, SMS, push notifications, and in-app messages.
- Manage segmentation, personalization, and A/B testing to drive higher engagement and conversion.
- Manage integrations with platforms like Meta, Facebook, WhatsApp Business API, and other third-party engagement tools.
- Collaborate with product and engineering teams to integrate CRM workflows into the app and dashboards.
- Partner with content and design teams to create effective communication for lifecycle campaigns.
- Ensure messaging is consistent, personalized, and aligned with brand voice.
- Track KPIs such as open rates, CTRs, activation %, conversion %, and churn reduction.
- Build dashboards and reports to measure campaign effectiveness and identify opportunities for improvement.
- Work closely with marketing, product, and operations teams to ensure CRM initiatives align with business goals.
- Support both demand-side growth (brands) and supply-side growth (creators) journeys.
Requirements
- Proven experience (5–8 years) in CRM, lifecycle marketing, or marketing automation, ideally in a SaaS, marketplace, or consumer-tech environment.
- Hands-on expertise with CRM and automation tools (e.g., CleverTap, MoEngage, Braze, HubSpot, or equivalent).
- Strong understanding of customer segmentation, funnel optimization, and personalization techniques.
- Familiarity with APIs and integrations for WhatsApp, Meta, and other messaging/broadcasting tools.
- Analytical mindset with ability to interpret campaign data and make actionable recommendations.
- Strong project management skills and ability to work cross-functionally.
- Excellent communication skills, both written and verbal.
Benefits
- Opportunity to build CRM function 0–1 and make a direct impact on growth.
- A high-energy, fast-paced environment at India’s #1 creator marketplace.
- Cross-functional exposure across product, marketing, and operations.
- Competitive salary and growth opportunities.
ATS Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
CRMlifecycle marketingmarketing automationcustomer segmentationfunnel optimizationpersonalization techniquesA/B testingdata analysisKPI trackingdashboard reporting
Soft skills
project managementcross-functional collaborationcommunication skillsanalytical mindset
