Head of Marketing
Messari
Web3
Social Media Strategy and Community Engagement Lead
Onchain
full-time
Posted on:
Origin: • 🇺🇸 United States
Visit company websiteJob Level
Senior
Tech Stack
Web3
About the role
- Strategic Leadership: Develop and implement comprehensive social media strategies aligned with our Web3 mission, leveraging platforms like X (Twitter), Discord, Telegram, LinkedIn, and emerging decentralized networks to maximize reach and engagement.
- Community Building: Cultivate and nurture global communities, turning users into advocates and provider of user-generated content to drive loyalty and adoption.
- Content Innovation: Oversee the creation of compelling, Web3-centric content including video creation that resonates with high-growth markets in Africa, Southeast Asia, and Latin America.
- Performance Analytics: Utilize tools to track KPIs such as engagement rates, community growth, sentiment analysis, and conversion to active users, iterating strategies for optimal ROI.
- Project Ownership: Propose and lead bespoke projects with allocated budgets, from viral campaigns to cross-platform collaborations, ensuring alignment with business goals.
- Team Collaboration: Mentor other team members, coordinate with an assigned ambassador for on-the-ground support, and partner with cross-functional teams (e.g., marketing, product, partnerships) to amplify Web3 narratives.
- Crisis Management & Trends: Proactively monitor industry trends, manage reputational risks, and pivot strategies in real-time to capitalize on Web3 developments like DeFi, NFTs, and Layer 2 scaling.
Requirements
- Proven Web3 Expertise: Demonstrated success in Web3 projects.
- Strategic Acumen: Track record of launching high-impact initiatives that boosted metrics like user acquisition, token engagement, or ecosystem partnerships in volatile markets.
- Technical Savvy: Deep understanding of Web3 tools and AI (e.g., Discord bots, Telegram integrations, on-chain analytics) and familiarity with Ethereum ecosystems, Optimism Superchain, or similar.
- Leadership Skills: Experience managing 1-2 team members or initiatives at a senior level, with exceptional communication, creativity, and data-driven decision-making.
- Global Mindset: Fluency in engaging diverse audiences, ideally with experience in emerging markets; multilingual abilities a plus.
- Share social media profile link (ideally X) as part of application.
