Omada Health

Director, Growth Marketing

Omada Health

full-time

Posted on:

Location Type: Remote

Location: California • New York • United States

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Salary

💰 $194,120 - $242,650 per year

Job Level

Lead

About the role

  • Lead and manage team responsible for Omada’s consumer marketing strategy across email, direct mail, SMS/phone-based outreach, web, social & paid channels to increase consumer awareness of the benefit, drive conversion into the program, and increase engagement of enrolled members.
  • Develop and execute a comprehensive consumer paid advertising strategy. Partner with Analytics on building out monitoring and tracking mechanisms for continuous campaign refinement to maximize ROI.
  • Ensure a seamless, consistent and cohesive member experience across all consumer-facing touchpoints.
  • Continuously refine messaging across all lifecycle communications as company programs expand/change.
  • Oversee quarterly experimentation roadmap and deployment of A/B and multivariate tests to improve KPIs. Rapidly scale positive results for maximum impact.
  • Collaborate with cross-functional teams, including Legal, Compliance, Marketing Operations, Product, Engineering, Sales, Customer Success and Member Support to align marketing strategies and messages with business objectives.
  • Analyze performance metrics to refine and optimize strategies, deriving actionable insights from data to drive decisions.
  • Mentor and manage a team of marketing professionals, fostering a culture of collaboration and innovation.
  • Monitor industry trends and competitive activities to identify innovative growth opportunities and make strategic pivots as needed.
  • Ad hoc marketing projects as needed to support company priorities

Requirements

  • Bachelor’s degree in Marketing, Business Administration, or a related field with 12+ years of experience in direct-to-consumer marketing; healthcare or regulated industry is preferred
  • Direct marketing experience must include 10+ years recent experience developing digital, email and direct mail campaigns.
  • 5+ years experience in leadership and team management, with experience leading and influencing cross-functional teams.
  • Demonstrated success in executing multi-channel marketing campaigns focused on growth and consumer engagement.
  • Proven analytical mindset with proficiency in marketing analytics tools, capable of translating data into actionable strategies.
  • Excellent communication and interpersonal skills, with the ability to effectively present and influence across all organizational levels.
  • Experience with CRM systems and marketing automation tools.
  • A creative, innovative mindset with a passion for delivering outstanding consumer experiences.
Benefits
  • Competitive salary with generous annual cash bonus
  • Equity grants
  • Remote first work from home culture
  • Flexible Time Off to help you rest, recharge, and connect with loved ones
  • Generous parental leave
  • Health, dental, and vision insurance (and above market employer contributions)
  • 401k retirement savings plan
  • Lifestyle Spending Account (LSA)
  • Mental Health Support Solutions
  • ...and more!
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
direct-to-consumer marketingdigital marketingemail marketingdirect mail campaignsmulti-channel marketingmarketing analyticsA/B testingcampaign optimizationconsumer engagement strategiesdata analysis
Soft Skills
leadershipteam managementcollaborationcommunicationinterpersonal skillsmentoringinnovationstrategic thinkinginfluencingproblem-solving