Performance Marketing Specialist
WIN Home Inspection
WordPress
Demand Generation Manager
Olo
full-time
Posted on:
Location Type: Remote
Location: Remote • New York • 🇺🇸 United States
Visit company websiteSalary
💰 $91,000 - $124,000 per year
Job Level
Mid-LevelSenior
About the role
- Build, launch, and optimize integrated multi-channel campaigns utilizing multiple content assets to generate qualified leads and drive conversions.
- Constantly monitor, analyze, and report on the performance of all demand generation activities. Use data to identify trends, measure campaign effectiveness, and make data-backed decisions to improve future efforts.
- Own the end-to-end strategy for many of our in-person and virtual events, including trade shows, conferences, and webinars.
- Develop and execute a targeted ABM strategy to target high-level executives and buyers at key enterprise accounts.
- Implement digital channels such as LinkedIn advertising, YouTube, and the website to support campaign and pipeline targets.
- Identify and implement AI-powered tools and techniques to enhance our demand generation efforts.
- Work closely with sales, product marketing, and content teams to ensure all marketing activities are aligned with business objectives and create a seamless customer journey.
- Manage the demand generation budget, ensuring resources are allocated effectively to achieve business goals.
Requirements
- Bachelor's degree in Marketing, Business, or a related field.
- 5+ years of B2B experience in demand generation, with proven experience with events, ABM and digital marketing channels.
- Proven experience using marketing automation platforms such as Hubspot, Salesforce, AI and intent/ABM software.
- Experience working with vendors, driving time to value, fast and strategic execution and overall ROI from the partnerships.
- Hands-on experience with AI tools for marketing is a plus.
- Exceptional communication, project management, and analytical skills.
Benefits
- 20 days of paid time off
- 10 sick days
- 11 holidays
- year-end closure
- health, dental, and vision coverage for yourself and your family
- 401k match
- remote-office stipend
- generous parental leave plan
- volunteer time off
- gift matching policy
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
demand generationABM strategydigital marketingcampaign optimizationdata analysisevent managementlead generationmarketing automationAI toolsperformance reporting
Soft skills
communicationproject managementanalytical skillsstrategic executioncollaboration
