Performance Marketing

• Plan, launch, and optimize paid user acquisition campaigns across platforms such as Meta, Google UAC, TikTok, Apple Search Ads, and other relevant networks.
• Monitor performance metrics (CPI, ROAS, LTV, retention) and optimize campaigns to meet growth targets.
• Collaborate with creative teams to develop ad concepts, test new formats, and refine messaging.
• Own ASO strategy including keyword optimization, creative testing, and conversion rate optimization on the App Store and Google Play.
• Run A/B tests across ad creatives, landing pages, and app store assets to continuously improve performance.
• Manage budgets and forecasting, ensuring efficient allocation of spend.
• Partner with analytics and product teams to understand user behavior, attribution, and cohort performance.
• Lead with AI to automate work streams and drive innovations that enhance marketing effectiveness and operational efficiency.

Performance Marketing Manager

Paid Media Manager

Demand Generation Manager

Director of Mobility Performance Marketing

Senior Marketing Campaign Manager

Campaign Manager, German Speaker