Google Ad Grant Specialist
WOW Remote Teams
VP, Demand Generation
Dodge Construction Network
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteJob Level
Lead
About the role
- Own the strategy and execution of all demand generation initiatives across various channels
- Responsible for scaling the existing demand engine to accelerate pipeline and ARR growth
- Partner closely with other members of the marketing team in analytics, technology, content, design, and SEO
- Define the demand generation strategy aligned to budgeted ARR and New Business targets
- Lead the design and execution of integrated, multi-channel campaigns
- Collaborate with internal stakeholders across Sales, RevOps, Marketing, Product, and Finance
- Develop pipeline and financial KPIs for marketing spend programs
- Own website performance and drive conversion strategy
Requirements
- 12+ years of progressive marketing experience
- At least 5+ years in senior leadership roles overseeing demand generation
- Proven success building and scaling demand generation functions
- Deep expertise in SEM, paid media, digital events, webinars, and email marketing within a B2B SaaS or technology-driven environment
- Strong command of marketing automation (Marketo, HubSpot), CRM systems (Salesforce), and attribution models
- Data-driven leader with excellent strategic, analytical, and financial acumen
- Inspirational leader with a track record of building high-performance teams
Benefits
- Compensation and rewards package includes a market competitive salary
- Comprehensive benefits
- Uncapped commissions plans or an annual discretionary performance bonus
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
demand generationSEMpaid mediadigital eventswebinarsemail marketingmarketing automationattribution modelsfinancial KPIspipeline growth
Soft skills
strategic acumenanalytical skillsfinancial acumenleadershipteam buildingcollaborationcommunicationinspirationexecutionstakeholder management
