Digital Marketing Analyst
Kidde Global Solutions
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Director, Digital Marketing
OLIPOP PBC
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $150,000 - $170,000 per year
Job Level
Lead
About the role
- Develop and execute a comprehensive digital marketing strategy across all digital channels, focusing on paid media, customer retention, email marketing, and SEO
- Bring strategic thinking and recommendations to optimize digital activations across the consumer journey, ensuring a seamless and consumer-centric experience across all digital touchpoints.
- Partner closely with the Shopper Marketing team to refine and elevate digital marketing strategies, delivering industry-leading consumer engagement initiatives, leveraging evolving digital capabilities.
- Partner closely with marketing partners to ensure consistency across .com channels as well as social media and other marketing channels
- Track and report on digital marketing performance, providing insights and recommendations for continuous improvement.
- Design and implement consumer engagement strategies and a robust loyalty program that enhances customer retention and drives repeat purchases.
- Define program goals, KPIs, and performance metrics to measure success.
- Develop personalized marketing campaigns and initiatives to boost customer engagement, increase frequency of purchases, and extend customer lifetime value.
- Utilize customer feedback and insights to continuously improve loyalty offerings and optimize the customer experience.
- Leverage CRM data and customer insights to inform loyalty marketing strategies and identify key areas of opportunity.
- Track and report on key performance indicators, using data to adjust strategies and improve program effectiveness.
- Lead the execution of loyalty marketing initiatives across multiple channels, including email, SMS, mobile app, in-store, and social media.
- Identify and manage partnerships that can enhance the loyalty program (e.g., co-branded rewards, partnerships with third-party vendors).
- Collaborate with analytics and finance teams to track ROI, program profitability, and long-term value of loyalty initiatives.
- Develop strategies to turn loyal customers into brand advocates through referral programs, VIP offers, and exclusive perks.
- Implement customer referral programs that encourage existing customers to recruit new ones.
- Engage with the brand’s most loyal customers through community-building activities and special events.
- Lead website enhancements, focusing on user experience (UX), conversion rate optimization (CRO), and SEO best practices to improve organic search rankings and lead generation.
- Leverage consumer and shopper insights to enhance user experience from paid media to the website, driving engagement and conversion on drinkolipop.com.
- Stay up-to-date with industry trends and emerging technologies, then quickly implement tools and techniques to test, learn, optimize, and drive measurable conversion rate increases
- Manage campaign specific websites, microsites, landing pages in alignment with retail campaign needs
- Lead and mentor a team of digital marketing and consumer experience professionals, fostering a collaborative and innovative environment.
- Ensure alignment across the marketing team and other departments, driving results through teamwork and communication.
- Manage external agencies and vendors to execute elements of the loyalty program as needed.
Requirements
- 8+ years of experience in marketing, and 4-6 years focused on digital marketing, loyalty programs, CRM, and/or customer retention.
- 4+ years of leadership experience
- Proven track record of developing successful loyalty programs or customer retention strategies in B2C or retail industries.
- Experience working with CRM platforms, data analytics tools, and email marketing systems.
- Strong understanding of customer segmentation, personalization, and data-driven marketing.
- Excellent project management skills with the ability to manage multiple initiatives.
- Strong analytical skills and experience with performance measurement and reporting.
- Familiarity with loyalty program technologies and CRM platforms (e.g., Salesforce, HubSpot).
- Ability to work cross-functionally and collaborate with teams such as product, analytics, finance, and customer service.
- Strategic thinker with a customer-centric mindset.
- Creative problem solver
- Excellent communication and presentation skills.
- Highly organized and detail-oriented, with a results-driven approach.
Benefits
- Health insurance
- 401(k) matching
- Flexible work arrangements
- Professional development opportunities
- Bonuses
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
digital marketing strategypaid mediacustomer retentionemail marketingSEOloyalty programsCRMdata analyticscustomer segmentationperformance measurement
Soft skills
strategic thinkingproject managementanalytical skillscross-functional collaborationcreative problem solvingcommunication skillspresentation skillsorganizational skillsdetail-orientedresults-driven
