Digital Marketing Specialist
insightsoftware
Tableau
Digital Marketing Manager
insightsoftware
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteJob Level
Mid-LevelSenior
Tech Stack
Tableau
About the role
- Be the cross-functional lead and main point of contact for digital within the BU, collaborating with leaders in product, sales, marketing, and more.
- Collaborate with both BU-assigned paid media and shared web, SEO, and social media specialists on campaign strategy, execution, optimization, and reporting.
- Analyze digital performance metrics, providing regular reports and insights to stakeholders.
- Be responsible for achieving specific digital MQL and pipeline goals aligned with broader marketing and company objectives.
- Oversee website optimization efforts to enhance user experience and increase conversion rates.
- Be responsible for driving digital results for the BU, Marketing team, and organization based on established MQL, pipeline, and booking goals.
- Stay up-to-date with industry trends and emerging digital marketing technologies to maintain a competitive edge.
- Research and evaluate channel expansion opportunities.
- Oversee the overarching A/B testing strategy for the Business Unit.
Requirements
- 5+ years experience as a digital marketing professional managing enterprise-level paid media campaigns in B2B marketing, particularly for software/technology businesses.
- Extensive experience in digital strategy and execution across paid and organic channels, with a focus on Google and LinkedIn, including social media, SEO, paid search, PPL, display, and programmatic.
- Experience with Salesforce, Pardot, Google Analytics, Google Ads, YouTube, LinkedIn, and ABM platforms.
- Proficient in campaign analysis, reporting, and data-driven decision-making.
- Confidence and experience collaborating with senior leadership in product, sales, and marketing to align digital strategies with business goals.
- Preferred: Experience working with start-ups or high-growth/PE-backed companies.
- Project management experience across platforms like Wrike, Asana, Trello, Monday, Basecamp, etc.
- Agency experience.
- Solid understanding of Microsoft Office applications, including advanced Excel skills, and experience working in Tableau, Power BI, and Google Data Studio.
- Experience with ABM and data platforms like Clearbit and 6sense.
Benefits
- All your information will be kept confidential according to EEO guidelines.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
digital marketingpaid media campaignsdigital strategySEOA/B testingcampaign analysisdata-driven decision-makingconversion rate optimizationB2B marketingprogrammatic advertising
Soft skills
collaborationleadershipcommunicationproject managementanalytical thinkingstrategic thinkingstakeholder managementadaptabilityproblem-solvingcreativity
