Digital Marketing Manager
insightsoftware
Tableau
Digital Marketing Specialist
insightsoftware
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteJob Level
JuniorMid-Level
Tech Stack
Tableau
About the role
- Oversee the execution of paid search (PPC, SEM) and paid social media campaigns.
- Coordinate with the agency to ensure alignment with strategic objectives and manage the implementation of campaigns.
- Support a digital marketing manager within their business unit to provide campaign strategy and executional, optimization, and performance details.
- Liaise directly with the ad agency to complete paid campaign marketing tasks, including creative and budget management.
- Work with the digital marketing manager to test messaging, keywords, tactics, and audiences.
- Collaborate with growth and product marketing teams to enhance audience targeting and messaging.
- Collaborate with Organic Social and SEO teams to deliver coordinated execution that drives the cost efficiency and performance of paid campaigns.
- Support the GTM efforts with ad hoc data analysis and insights for monthly planning and Quarterly Business Reviews (QBRs).
Requirements
- Experience working with start-ups or high-growth / PE-backed companies will be of substantial benefit.
- Experience building, bulk editing, and optimizing campaign, keywords and ads within Google Ads & Bing Ads Editor platforms.
- Experience with audience targeting and remarketing within Linkedin.
- Demonstrated experience in delivering sophisticated search media plans and strategies.
- Experience with SEO and social media co-optimization strategies and execution.
- Solid understanding of Microsoft Office applications, including advanced Excel skills, and experience working in Tableau, Power Bi, and Google data studio.
- Experience with ABM tools, Zoominfo, Dreamdata, Salesforce, Wrike and Zapier is a plus.
- 2-5 years' of hands on experience as a digital marketing professional, running enterprise-level paid media campaigns.
Benefits
- All your information will be kept confidential according to EEO guidelines.
- We are an equal opportunity employer.
- All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.
- Background checks are required for employment with insightsoftware, where permitted by country, state/province.
- At insightsoftware, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity or expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or other class protected by applicable law.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
PPCSEMcampaign strategyaudience targetingremarketingSEOdata analysisdigital marketingad optimizationperformance metrics
Soft skills
collaborationcommunicationstrategic alignmentbudget managementoptimizationproblem-solvinganalytical thinkingcreativityleadershiporganizational skills
