OLIPOP PBC

Digital Marketing

• Develop and execute a comprehensive digital marketing strategy across all digital channels, focusing on paid media, customer retention, email marketing, and SEO
• Bring strategic thinking and recommendations to optimize digital activations across the consumer journey, ensuring a seamless and consumer-centric experience across all digital touchpoints.
• Partner closely with the Shopper Marketing team to refine and elevate digital marketing strategies, delivering industry-leading consumer engagement initiatives, leveraging evolving digital capabilities.
• Partner closely with marketing partners to ensure consistency across .com channels as well as social media and other marketing channels
• Track and report on digital marketing performance, providing insights and recommendations for continuous improvement.
• Design and implement consumer engagement strategies and a robust loyalty program that enhances customer retention and drives repeat purchases.
• Define program goals, KPIs, and performance metrics to measure success.
• Develop personalized marketing campaigns and initiatives to boost customer engagement, increase frequency of purchases, and extend customer lifetime value.
• Utilize customer feedback and insights to continuously improve loyalty offerings and optimize the customer experience.
• Leverage CRM data and customer insights to inform loyalty marketing strategies and identify key areas of opportunity.
• Track and report on key performance indicators, using data to adjust strategies and improve program effectiveness.
• Lead the execution of loyalty marketing initiatives across multiple channels, including email, SMS, mobile app, in-store, and social media.
• Identify and manage partnerships that can enhance the loyalty program (e.g., co-branded rewards, partnerships with third-party vendors).
• Collaborate with analytics and finance teams to track ROI, program profitability, and long-term value of loyalty initiatives.
• Develop strategies to turn loyal customers into brand advocates through referral programs, VIP offers, and exclusive perks.
• Implement customer referral programs that encourage existing customers to recruit new ones.
• Engage with the brand’s most loyal customers through community-building activities and special events.
• Lead website enhancements, focusing on user experience (UX), conversion rate optimization (CRO), and SEO best practices to improve organic search rankings and lead generation.
• Leverage consumer and shopper insights to enhance user experience from paid media to the website, driving engagement and conversion on drinkolipop.com.
• Stay up-to-date with industry trends and emerging technologies, then quickly implement tools and techniques to test, learn, optimize, and drive measurable conversion rate increases
• Manage campaign specific websites, microsites, landing pages in alignment with retail campaign needs
• Lead and mentor a team of digital marketing and consumer experience professionals, fostering a collaborative and innovative environment.
• Ensure alignment across the marketing team and other departments, driving results through teamwork and communication.
• Manage external agencies and vendors to execute elements of the loyalty program as needed.

Director, Digital Marketing