OLIPOP PBC

Sales

• Manage partnerships with internal OLIPOP sales team, distributor partners, natural food brokers and 3rd party merchandisers.
• Execute a monthly volume and distribution plan to achieve overall objectives in the market.
• Translate national business strategy into clear and regionally, locally (or channel) executable plans and focus resources accordingly within the territory.
• Eagerness and willingness to get your hands dirty in the field - hit accounts, build relationships at store level and get OLIPOP prime placements within retail sets.
• Build annual purchase and spend forecasts; execute and evaluate on a monthly basis.
• Analyze monthly depletion reports, pinpoint opportunities for underperforming distributors, accounts and routes.
• Ensure all sales efforts are in compliance with state laws.
• Maintain accurate records regarding distributor profiles, retail and on-premise distribution, and competitive activity and pricing.
• Market analysis to track brand’s performance and inform sales / marketing decisions.
• Build innovative presentations for total business and distribution partners designed to initiate an action-oriented response.
• Monitor competitor activity within the region and provide constructive feedback on areas to improve.

Regional Sales Manager – Midwest

Manager

• Manage the commercial analytics roadmap — prioritizing enhancements, new reports, and process improvements in alignment with business objectives.
• Partner with cross-functional teams to understand business priorities, translate them into analytical requirements, and ensure deliverables address vetted and high-impact needs.
• Map and integrate data across disparate sources to create unified, analysis-ready views of business performance for use in Excel and Power BI.
• Ensure proactive product coding and hierarchy maintenance across data sources to maintain data accuracy, consistency, and usability for reporting and analytics.
• Build and maintain Excel & platform-based analytics, scorecards, and dashboards using data from multiple third-party platforms.
• Support Power BI data management processes, refreshes, & user support requests.
• Conduct analyses to identify performance drivers, trends, and opportunities using syndicated and proprietary data sources.
• Design and deliver user training programs — including the creation of materials, facilitation of live sessions, and ongoing support — to drive adoption and data literacy across teams.

Business Insights Manager

Affiliate Manager

• Manage complex calendars, travel coordination, internal and external meetings, and expenses.
• Provide logistical support to the broader Commercial and Sales Leadership Teams for travel, offsites, and key events.
• Plan and execute meetings, events, and team gatherings—coordinating agendas, materials, follow-ups, and logistics end-to-end.
• Project manage cross-functional initiatives led by Sales and Commercial Leadership, driving timelines, communication, and accountability.
• Step into in-flight initiatives without full context and quickly drive clarity and forward momentum.
• Own deliverables and follow-ups from leadership meetings, ensuring clear next steps and aligned communication.
• Act as in meetings as needed—gathering insights, communicating intent, and following through on behalf of the leader.
• Develop executive-facing materials including presentations, memos, and decks that distill complex topics into strategic, digestible insights.
• Prepare briefing materials and pre-reads for internal and external engagements.
• Help translate vision and direction into clear communication to internal teams and external stakeholders.
• Serve as a close strategic partner—anticipating needs, identifying gaps, and providing input without needing step-by-step guidance.
• Understand working style, preferences, and priorities to provide seamless support and eliminate friction.
• Help protect and manage time and focus by surfacing priorities, simplifying decisions, and flagging risks.
• Support other Commercial team members or the sales organization as needed.
• Take on evolving projects based on business growth and organizational priorities.

Executive Business Partner

Digital Marketing

• Develop and execute a comprehensive digital marketing strategy across all digital channels, focusing on paid media, customer retention, email marketing, and SEO
• Bring strategic thinking and recommendations to optimize digital activations across the consumer journey, ensuring a seamless and consumer-centric experience across all digital touchpoints.
• Partner closely with the Shopper Marketing team to refine and elevate digital marketing strategies, delivering industry-leading consumer engagement initiatives, leveraging evolving digital capabilities.
• Partner closely with marketing partners to ensure consistency across .com channels as well as social media and other marketing channels
• Track and report on digital marketing performance, providing insights and recommendations for continuous improvement.
• Design and implement consumer engagement strategies and a robust loyalty program that enhances customer retention and drives repeat purchases.
• Define program goals, KPIs, and performance metrics to measure success.
• Develop personalized marketing campaigns and initiatives to boost customer engagement, increase frequency of purchases, and extend customer lifetime value.
• Utilize customer feedback and insights to continuously improve loyalty offerings and optimize the customer experience.
• Leverage CRM data and customer insights to inform loyalty marketing strategies and identify key areas of opportunity.
• Track and report on key performance indicators, using data to adjust strategies and improve program effectiveness.
• Lead the execution of loyalty marketing initiatives across multiple channels, including email, SMS, mobile app, in-store, and social media.
• Identify and manage partnerships that can enhance the loyalty program (e.g., co-branded rewards, partnerships with third-party vendors).
• Collaborate with analytics and finance teams to track ROI, program profitability, and long-term value of loyalty initiatives.
• Develop strategies to turn loyal customers into brand advocates through referral programs, VIP offers, and exclusive perks.
• Implement customer referral programs that encourage existing customers to recruit new ones.
• Engage with the brand’s most loyal customers through community-building activities and special events.
• Lead website enhancements, focusing on user experience (UX), conversion rate optimization (CRO), and SEO best practices to improve organic search rankings and lead generation.
• Leverage consumer and shopper insights to enhance user experience from paid media to the website, driving engagement and conversion on drinkolipop.com.
• Stay up-to-date with industry trends and emerging technologies, then quickly implement tools and techniques to test, learn, optimize, and drive measurable conversion rate increases
• Manage campaign specific websites, microsites, landing pages in alignment with retail campaign needs
• Lead and mentor a team of digital marketing and consumer experience professionals, fostering a collaborative and innovative environment.
• Ensure alignment across the marketing team and other departments, driving results through teamwork and communication.
• Manage external agencies and vendors to execute elements of the loyalty program as needed.

Regional Sales Manager – Midwest

Business Insights Manager

Executive Business Partner

Director, Digital Marketing