Senior Shopper Marketing Specialist

Sr. Shopper Marketing Specialist elevating OLIPOP's brand across omnichannel retail.

Posted 7/4/2026full-timeRemote • California • 🇺🇸 United StatesSenior💰 $90,000 - $110,000 per yearWebsite

Key responsibilities & impact

Collaborate with broader shopper marketing team to support execution of Shopper Marketing initiatives across a variety of retailers and channels, including Mass, Grocery, and Emerging Channels
Execute omnichannel shopper activations to generate awareness, trial and loyalty, including digital coupon and rewards programs, retailer marketing, content management, and more
Coordinate asset trafficking, releases, and retailer submissions to ensure timely and accurate execution
Manage multiple projects simultaneously while overseeing on-going timelines/workflow and execution of omni shopper marketing campaigns aligned with goals and objectives
Partner with brokers, distributors, vendors and agencies to ensure execution quality at retail
Partner with Sales to align shopper programming with key customer growth priorities
Maintain and update marketing calendars, trackers, recaps, and key documentation
Assist with invoicing, budget tracking, and reconciliation of expenses to actuals
Oversee vendor relationships related to program setup and program execution
Track and verify program performance, delivering reporting across key activations with trends, gaps, learnings and actionable recommendations
Build program execution summaries, dashboards, order forms, presentations and/or content as needed
Perform other duties and responsibilities as assigned, in support of team and business objectives

What you’ll need

5+ years of experience within shopper marketing and/or retail marketing execution.
Strong communication and interpersonal skills, with the ability to convey information clearly and in a relatable manner
Highly organized with exceptional attention to detail and a commitment to accuracy across all workstreams
Ability to take initiative and work autonomously – you can run with something from beginning to end with limited oversight.
Works well with ambiguity and asks the right questions to get at the solution.
Proficient in Microsoft Office Suite (Excel, PowerPoint, Word, Outlook)
Experience with team collaboration tools such as Slack and Teams preferred

Comp & perks

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Shopper MarketingRetail MarketingBudget TrackingContent ManagementAsset Trafficking

Soft Skills

Strong CommunicationInterpersonal SkillsHighly OrganizedAttention to DetailInitiative