eCommerce Digital Marketing Specialist
Signet Jewelers
Digital Marketing Analyst
Kidde Global Solutions
full-time
Posted on:
Location Type: Remote
Location: Remote • Florida • 🇺🇸 United States
Visit company websiteSalary
💰 $72,314 - $85,075 per year
Job Level
Mid-LevelSenior
Tech Stack
JavaScriptSQLTableauVBA
About the role
- Analyze digital marketing performance to inform strategy and optimize outcomes.
- Develop dashboards and reports across platforms (Google, Facebook, Retail Media, etc.).
- Manage data workflows for Media Mix Modeling (MMM), including collection, cleansing, and integration.
- Track and optimize search, social, and web content performance to increase conversion and LTV via Google Ads and Google Analytics.
- Implement and manage tracking tools (e.g., event/conversion tracking on web/mobile via Google Tag Manager).
- Present insights and recommendations to internal stakeholders.
- Conduct competitor research and monitor market trends to inform strategy.
- Analyze campaign performance to maximize ROAS and guide creative and audience strategies.
- Collaborate with internal teams, external agencies, and vendor partners to optimize media performance.
- Identify testing opportunities and creative enhancements to improve campaign results.
Requirements
- Bachelor’s degree
- 3+ years in digital marketing analytics, website analysis, or media planning
- 2+ years of experience with tag manager systems (Google Tag Manager, Adobe experience platform or Tealium iQ)
- 2+ years of experience with web analytics and visualization tools (Google Analytics, Adobe Analytics, SEMRush, Datorama, Power BI, Tableau, etc.)
- Proficient in Google Ads, Meta Business Manager, and other ad platforms.
- Strong Excel skills (pivot tables, formulas, basic VBA).
- Experience with JavaScript, HTML, or other coding scripts to work in GTM, GA4, and other tools.
- SQL coding experience is preferred, but not required.
- Proven experience supporting Media Mix Modeling.
- Familiarity with Snowflake or comparable databases.
- Google Analytics certification preferred.
Benefits
- Health Coverage: Choose from three medical plans, dental, and vision options
- Financial Protection: Health Savings Accounts (HSA), Flexible Spending Accounts (FSA), Life, AD&D, and Disability Insurance
- Paid Time Off: Vacation, sick days, company holidays, and various leave options (parental, FMLA, etc)
- Employee Support: EAP, adoption/surrogacy assistance, additional voluntary health benefits
- Retirement: 401(k) plan with employer match
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
digital marketing analyticswebsite analysismedia planningtag manager systemsweb analyticsvisualization toolsGoogle AdsExcelJavaScriptSQL
Soft skills
analytical skillscommunicationcollaborationpresentation skillsstrategic thinking
Certifications
Google Analytics certification
