Okta

Manager

• Design and execute virtual experiences that defy the status quo.
• Apply consumer marketing psychology to our global programs to drive registration and active participation.
• Serve as the lab for new event types (e.g., virtual escape rooms, hackathons for business users, live simulations) to motivate attendance.
• Lead the strategy to replace static ROI calculators and gated whitepapers with engaging, interactive digital tools.
• Build fun, self-service assessment tools that allow prospects to input data and instantly visualise the value of our solutions.
• Ensure these tools provide the same depth of information as traditional assets but deliver it through an enjoyable, value-first user experience.
• Transform product roadmap updates and launch weeks from "one-off on-demand webinars" into major, episodic moments.
• Specific focus on building pre-event anticipation and post-event community buzz, mirroring the excitement of major consumer tech launches.
• Deeply understand our technology stack and use cases to ensure the "hype" is backed by meaningful value propositions, avoiding "marketing fluff."
• Actively pilot AI tools for personalised attendee journeys, real-time content translation, automated engagement prompts, and generative content creation during events.

Global Virtual Programs Manager