OGI Eyewear

Manager

• Lead and grow the analytics team, providing coaching, mentorship, and technical guidance to develop high-performing analysts
• Own analytics strategy for multiple functions—Marketing, Operations, Manufacturing, and CX—focused on revenue growth, retention, and operational efficiency
• Partner with business leaders to translate strategic objectives into analytical frameworks and clear KPIs
• Develop and champion a data-driven culture, ensuring high-quality, accessible insights are embedded into daily decision-making
• Guide cross-functional efforts to evolve our BI reporting infrastructure in Looker and other tools, prioritizing automation, usability, and scalability
• Oversee cohort and funnel analysis, experimentation design, and predictive modeling efforts to uncover key growth levers
• Drive roadmap prioritization for analytics initiatives and communicate impact clearly to executive stakeholders
• Collaborate with Data Engineering on model development, data hygiene, and metric governance
• Stay ahead of industry trends, tools, and techniques to elevate the analytics function and bring innovative solutions to the business

Senior Manager, Analytics

Full-stack Engineer

• Continue to evolve best practices in a small backend-focused product team. Work collaboratively with other engineers through code reviews and pair coding
• Assist team members through difficult tasks and provide alternate approaches to stakeholder requirements
• Assist in breaking down projects into executable sprints and tasks
• Focus on iterating on and optimizing our order management system, being mindful of performance and scalability
• Engage in technical conversations across the team – architecture meetings, code reviews, etc.
• Break down large engineering and business initiatives into smaller iterative tasks
• Collaborate with Product, Design, and Data teams to implement technical solutions that drive business value for all departments

Software Engineer II

Growth Marketing

• Strategize and implement growth marketing strategies to drive efficient customer acquisition across optimize current marketing channels including, but not limited to: Meta, TikTok, Google, YouTube, TV (Streaming and Linear), Influencer, and Organic Social.
• Develop a holistic testing roadmap for new marketing channels and initiatives based on your previous experiences and learnings. Regularly report on the successes and learnings of the efforts with the wider team.
• Partner with our VP of Marketing to establish annual, quarterly, and monthly budgets for all marketing channels. Additionally, you’ll work with our Director of Lifecycle and VP of Finance to provide inputs for forward looking growth forecasts.
• Go high and low - provide both strategic leadership and make tactical recommendations for changes to our varied growth marketing channels to optimize for efficient growth.
• Have a strong perspective on performance creative, work with the team to develop funnels, landing pages, ad creative, and more.
• Lead and mentor our in-house team of channel managers across various levels, exemplifying Pair’s core values. Establish and own customer acquisition goals and KPIs, as well as report on key metric updates to the Pair Eyewear leadership team.
• Partner with our Director of CRM & Lifecycle Marketing and analytics teams to amplify profitable marketing channels, offers, and funnels. Work closely with Data and Tech to iterate and optimize our attribution methodologies.

Senior Manager, Analytics

Software Engineer II

Director of Growth