OGI Eyewear

Performance Marketing

• Own strategy, execution, and optimization of paid search campaigns across Google Ads and Microsoft Ads (Shopping, Search, Performance Max, YouTube, Demand Gen)
• Manage and allocate a multi-million dollar search budget to hit customer acquisition cost targets
• Build and maintain a rigorous testing cadence around keywords, bidding strategies, ad copy & landing pages
• Own feed management and segmentation opportunities
• Stay ahead of platform changes (Demand Gen, SmartAI, PMAX evolution) and bring forward-looking recommendations
• Own organic search strategy across technical SEO, on-page optimization, and content
• Develop and execute a content strategy targeting high-intent keywords across the eyewear space
• Build and manage a link acquisition program to grow domain authority over time
• Partner with the data & analytics team to build reporting in Looker and ensure search data (paid + organic) integrates cleanly into our internal views
• Collaborate with the creative team to align search messaging & asset evaluation across our campaigns
• Coordinate with paid social and affiliate to align channel strategy, share keyword intelligence, and avoid cannibalization

Paid Search/SEO Manager