Objective Corporation

Product Marketing

• Conduct comprehensive market analysis to understand customer needs, the competitive landscape, and market trends and use this information to develop effective product marketing strategies and positioning.
• Identify target market segments and develop go-to-market plans that align with business goals and drive lead generation for the Line of Business.
• Produce Annual and Quarterly Marketing Plans and monthly reporting (Roadmap, Outputs, Results Budget) to share this information with the wider business.
• Develop a clear and compelling product positioning and messaging that differentiates Objective’s products from competitors in the market. Regularly review this and adapt reflect market and industry changes.
• Translate complex technical features into customer-centric benefits and value propositions and ensure consistency of messaging across all marketing and sales collateral.
• Oversee the content writing for marketing material including product brochures, solution snapshots, case studies, video briefs/scripts, news/blog articles, web content and campaign assets.
• Provide market intelligence and buyer insights to sales, product, and corporate marketing teams.
• Lead the cross functional planning, design, and execution of successful launches and marketing campaigns, by collaborating with product management, sales, and marketing communications, to develop launch plans, create marketing assets, and coordinate promotional activities in collaboration with corporate marketing.
• Plan and execute key field events and campaigns that support our strategic priorities, including key partnerships with industry and strategically aligned organisations.
• Develop and execute demand generation programs, or, where there are Field Marketing resources in the team, work with them to drive product adoption and revenue growth.
• Engage with the corporate marketing team to increase social media and website presence and engagement, ensuring that a buyer can self-serve online and easily access the support and information they need.
• Provide sales teams with the necessary tools (sales presentations, battle cards, product demos), training, and resources (Product Briefs, Solution Overviews, Case Studies) to effectively sell Objective’s products.
• Deliver product training sessions to ensure the sales team has a deep understanding of the product's value proposition and competitive advantages.
• Oversee the lead management process including reporting for the products and Line of Business.

Product Marketing Manager

Consultant

• Responsible for providing deep, product-specific business consulting activities expertise on assigned projects.
• May take on several business projects and work in roles that range from high-level advice to on-the-ground management of a business consulting team on a major project, including the coordination and review of the work of other Business Consultants to ensure a high quality project outcome.
• This role reports to a Regional Services Director or Consulting Manager and does not have people management responsibilities.

Senior Business Consultant

Full-stack Engineer

• Define and drive the technical vision and long-term strategy for major systems or an entire product line.
• Architect and design highly scalable, resilient, and secure solutions that address key business needs.
• Identify and lead high-leverage technical initiatives that have a significant impact on the business and engineering organisation.
• Proactively identify and mitigate risks, including security, performance, and reliability issues.
• Influence and mentor senior engineers and technical leads across different teams.
• Collaborate with executive leadership to align technical strategy with business objectives and product roadmaps.
• Conduct technical due diligence and champion the adoption of new technologies and best practices.
• Serve as a key technical consultant and troubleshooter for critical system issues.

Principal Software Engineer – Fullstack

• Providing expert advice on all features/functions/techniques used.
• Configuring customer solutions using the product features plus providing content configuration assistance to the customers.
• Supporting more senior consultants by providing administration support, including taking meeting minutes, logging Jira tickets, following up on action points, arranging meetings, and drafting communications.
• Facilitating workshops with clients may include demos, training, or design workshops.
• Acting as the liaison between the customers/business consultants and Objective Product, Development and Testing teams to specify, confirm, and test the design of the customer solution.
• Assisting Objective Support and Engineering in the troubleshooting and rectification of support incidents.
• Ensuring continuous improvement in the “way we work at Objective Corporation” through contribution to ‘Best Practice’ via improvements in our processes, developing reusable tools, etc.
• Travelling as required for implementation.

Business Consultant

Backend Engineer

• Design, build, and maintain scalable systems, APIs, and integrations across products.
• Refactor legacy code to improve performance, maintainability, and security.
• Define and evolve system architecture, interfaces, and design patterns in line with the product roadmap.
• Write clean, efficient, and well-tested code; oversee unit, integration, and end-to-end test frameworks.
• Conduct code reviews, enforce coding standards, and drive technical best practices.
• Prototype new ideas, assess risks, and introduce modern tools and technologies.
• Monitor and resolve technical issues, including vulnerabilities and system performance.
• Lead and mentor engineers, growing team capability in architecture, coding, and processes.
• Drive Agile ceremonies (stand-ups, refinements, retros, PIRs), ensuring team focus and delivery.
• Foster collaboration and high performance through clear communication and coaching.
• Oversee recruitment, onboarding, and training of new team members.
• Guide technical decision-making, advocate for product improvements, and align development with long-term goals.
• Report to the Development Director and provide oversight and feedback to the development squad through a dotted-line reporting structure.

Technical Lead, PHP, AWS

• Provide consulting services to customers and Objective team members on all content aspects of Objective’s product suite
• Undertake solution design, configuration, testing, solution documentation, template specification, customer support, training and troubleshooting
• Report to the Consulting Manager; no people management responsibilities
• Provide expert advice on features/functions/techniques used in Objective products
• Configure customer solutions and provide content configuration assistance
• Support senior consultants with administration tasks (meeting minutes, Jira tickets, follow-ups, arranging meetings, drafting communications)
• Facilitate workshops with clients including demos, training, or design workshops
• Liaise between customers/business consultants and Product, Development and Testing teams to specify, confirm, and test customer solutions
• Assist Support and Engineering with troubleshooting and rectification of support incidents
• Contribute to best practices and process improvements; develop reusable tools
• Travel as required for implementations

Product Marketing Manager

Senior Business Consultant

Principal Software Engineer – Fullstack

Business Consultant

Technical Lead, PHP, AWS

Associate Business Consultant