Nutrafol

Senior Manager, Brand Marketing – Women’s Hair

Nutrafol

full-time

Posted on:

Origin:  • 🇺🇸 United States

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Salary

💰 $120,000 - $130,000 per year

Job Level

Senior

About the role

  • Work with the Director of Brand Marketing to develop and maintain Women’s marketing calendar. Translating the brand strategy, positioning, architecture, visual identity, etc. into integrated marketing plans and consumer experiences
  • Responsible for understanding and reaching Women’s business needs and aligning and updating Women’s marketing calendar to deliver on both brand and business priorities
  • Support the brand strategy, direction, development and optimization of evergreen marketing in collaboration with cross functional partners that supports across all consumer marketing channels (growth, retention, Nutrafol.com, Amazon)
  • Lead campaign development and go-to-market execution for our brand marketing efforts (brand, product launches, etc). Partner with internal creative services team and/or external agencies on brand campaign creative strategy, campaign concepting, production, editing, and approvals
  • Responsible for understanding and quantifying impact of Women’s brand marketing initiatives on brand and business goals
  • Have a deep understanding of the Women’s customer and act as the internal advocate for aligning our brand with customer needs
  • Partner with the Senior Director of Brand Strategy & Insights to develop insights and learning roadmaps
  • Craft creative briefs that unlock consumer insights and drive the development of best-in-class creative
  • Champion the brand and customer at all times, with an innate ability to translate brand and product storytelling in a way that resonates with our audience
  • Proactively pitch brand initiatives to drive better awareness, favorability, conversion and advocacy of Nutrafol Women’s
  • Manage individual project budgets
  • Ability to manage multiple projects simultaneously leading cross functional stakeholders
  • Create strong relationships and build trust with cross-functional teams and leadership
  • Manage team members, delegate work, and provide support to ensure project success on all Women’s Hair initiatives

Requirements

  • 5-7 years of experience in brand marketing
  • Experience working at eCommerce driven brands and/or agencies; DTC/Wellness experience preferred
  • 1-2 years of experience leading and managing a team with at least one direct report is preferred
  • Strong strategic and analytical skills
  • Love of all things brand and high attention to detail
  • Strong organizational and project management skills with ability to multitask
  • Exceptional communication skills, both verbal and written
  • Strong sense of ownership, urgency, and drive
  • Positive attitude and ability to manage change, thrive in a fast-paced environment, work through ambiguity, and prioritize projects based on business needs