Novakid Inc

Data Analyst

• Work closely with marketing teams to support them with accurate, reliable, and timely data insights
• Develop a monitoring system to track signal streams sent to advertising platforms
• Improve visitor data quality by increasing user match rates and cleaning up irrelevant data
• Research and implement ad creative measurement and reporting
• Identify and test approaches to evaluate brand awareness investments
• Develop and maintain dashboards, perform ad-hoc analyses and deliver actionable insights to marketing team
• Ensure high quality of data collection and contribute to technical decisions that improve data pipelines and reporting systems

Product Designer

• Establish and evolve the design system specifically tailored for the Kids Area
• Take ownership of designing engaging kids' experiences for both web and mobile platforms.
• Develop intuitive UX flows aligned with game design objectives.
• Initiate user research, propose hypotheses for UX researchers and transform insights from playtests into UI/UX improvements.
• Feel confident to conduct UX-tests and interviews on their own, when necessary.
• Take initiative to identify problems and act on opportunities to improve the product offering
• Collaborate with the art director, game designer, illustrators, developers, and cross-functional designers to deliver engaging, high-quality player experiences.
• Partner with the Design Lead to implement, refine, and uphold effective design processes, guidelines, and standards.
• Consider all parts of the experience, from copy to animations to business model, when designing
• Proactively search for and request data that helps make well-informed decisions – deconstruct competitors' products, propose hypotheses for playtests, and analyze data with PM and Analytics.

Manager

• Check and respond to direct messages and comments on FB and IG promptly
• Engage with subscribers, answer their queries, and provide information about the product
• Maintain a polite and professional tone in all interactions
• Actively engage with potential customers and offer them a trial lesson
• Send follow-up messages to interested leads who haven't yet committed to a paid lesson
• Follow the sales script and funnel to convert leads into paying customers
• Address objections and provide additional information as needed
• Manage social media contests on FB and IG (respond to participant queries, and select winners based on predetermined criteria)
• Address negative comments or complaints professionally and empathetically
• Attend team meetings and training sessions to enhance skills and knowledge
• Follow company guidelines and policies regarding communication, sales, and customer interactions

SMM Support Manager, Arabic

Artificial Intelligence

• Define & Execute the Go-To-Market Strategy
• Shape NovaPals’ positioning and messaging for teens and parents
• Translate product USPs (judgment-free AI, autonomy, productive screen time) into compelling narratives
• Develop launch strategies per market (PL, CO, CL, TR, RO)
• Identify fastest path to PMF and scalable growth
• Build the User Acquisition Engine
• Design and test paid acquisition strategies (Meta, TikTok, Google, App campaigns)
• Develop ASO strategy for iOS & Android
• Run rapid creative testing cycles
• Optimize CPI, CAC, and activation rates
• Work closely with performance team but own NovaPals growth roadmap
• Drive Activation & Retention
• Collaborate with product to improve onboarding, first-session completion, and early habit formation
• Analyze behavioral data and identify drop-off points
• Propose and test retention loops and gamification hooks
• Define and track key metrics: installs, activation rate, session frequency, retention, MAU
• Lead Experimentation & Data-Driven Growth
• Build structured growth experimentation roadmap
• Design A/B tests across messaging, creatives, onboarding flows
• Own dashboards and reporting for NovaPals growth KPIs
• Turn insights into actionable product and marketing improvements
• Shape the Brand Narrative
• Test angles like: “Productive screen time” “Your AI English buddy” “Practice without judgment”
• Help define NovaPals tone of voice and identity for Gen Z
• Explore organic loops (UGC, social content, community, referrals)

Growth Marketer

Producer

• Lead ideation and creative strategy for short- and long-form video concepts for brand awareness initiatives
• Translate big ideas into clear creative formats, story arcs, and episodic concepts
• Define hooks, emotional beats, pacing, and cliffhangers for each concept
• Design and oversee 15–20s “trailer-style” content to test concepts on TikTok, IG Reels and YouTube Shorts
• Analyze early performance signals (retention, comments, likes, shares) to decide what scales and what dies
• Iterate fast based on audience reaction and insight, via creative methods
• Ensure the final output matches the intended emotional impact and viral potential
• Ensure concepts resonate with parents culturally and emotionally, with a focus on the TR market
• Keep Novakid relevant to real parent conversations, not marketing narratives

Data Analyst

Product Designer

SMM Support Manager, Arabic

Growth Marketer

Creative Producer, Social Virality