Novakid Inc

Manager

• Check and respond to direct messages and comments on FB and IG promptly
• Engage with subscribers, answer their queries, and provide information about the product
• Maintain a polite and professional tone in all interactions
• Actively engage with potential customers and offer them a trial lesson
• Send follow-up messages to interested leads who haven't yet committed to a paid lesson
• Follow the sales script and funnel to convert leads into paying customers
• Address objections and provide additional information as needed
• Manage social media contests on FB and IG (respond to participant queries, and select winners based on predetermined criteria)
• Address negative comments or complaints professionally and empathetically
• Attend team meetings and training sessions to enhance skills and knowledge
• Follow company guidelines and policies regarding communication, sales, and customer interactions

SMM Support Manager, Arabic

Artificial Intelligence

• Define & Execute the Go-To-Market Strategy
• Shape NovaPals’ positioning and messaging for teens and parents
• Translate product USPs (judgment-free AI, autonomy, productive screen time) into compelling narratives
• Develop launch strategies per market (PL, CO, CL, TR, RO)
• Identify fastest path to PMF and scalable growth
• Build the User Acquisition Engine
• Design and test paid acquisition strategies (Meta, TikTok, Google, App campaigns)
• Develop ASO strategy for iOS & Android
• Run rapid creative testing cycles
• Optimize CPI, CAC, and activation rates
• Work closely with performance team but own NovaPals growth roadmap
• Drive Activation & Retention
• Collaborate with product to improve onboarding, first-session completion, and early habit formation
• Analyze behavioral data and identify drop-off points
• Propose and test retention loops and gamification hooks
• Define and track key metrics: installs, activation rate, session frequency, retention, MAU
• Lead Experimentation & Data-Driven Growth
• Build structured growth experimentation roadmap
• Design A/B tests across messaging, creatives, onboarding flows
• Own dashboards and reporting for NovaPals growth KPIs
• Turn insights into actionable product and marketing improvements
• Shape the Brand Narrative
• Test angles like: “Productive screen time” “Your AI English buddy” “Practice without judgment”
• Help define NovaPals tone of voice and identity for Gen Z
• Explore organic loops (UGC, social content, community, referrals)

Growth Marketer

Producer

• Lead ideation and creative strategy for short- and long-form video concepts for brand awareness initiatives
• Translate big ideas into clear creative formats, story arcs, and episodic concepts
• Define hooks, emotional beats, pacing, and cliffhangers for each concept
• Design and oversee 15–20s “trailer-style” content to test concepts on TikTok, IG Reels and YouTube Shorts
• Analyze early performance signals (retention, comments, likes, shares) to decide what scales and what dies
• Iterate fast based on audience reaction and insight, via creative methods
• Ensure the final output matches the intended emotional impact and viral potential
• Ensure concepts resonate with parents culturally and emotionally, with a focus on the TR market
• Keep Novakid relevant to real parent conversations, not marketing narratives

Creative Producer, Social Virality

Client Services Representative

• Support users in Romanian, solving problems that arise during the lesson

Client Support Manager / Sales Manager

Client Support Manager

Customer Success Manager

• Apply various frameworks (such as Jobs To Be Done, Persona Development, Empathy Mapping) to gain a deep understanding of customer pains and needs.
• Use insights derived from customer analysis to develop and execute CRM strategies that enhance customer interaction and drive business results using Bloomreach.
• Design and implement engaging multichannel campaigns (email, whatsapp, sms, push), ensuring content is tailored to customer segments identified through insight frameworks.
• Leverage analytics tools to analyze campaign performance and refine strategies based on robust data analysis.
• Work closely with product, sales, product marketing and analytics teams to ensure seamless integration and alignment of CRM strategies with overall business goals.

CRM Manager

• Apply various frameworks (such as Jobs To Be Done, Persona Development, Empathy Mapping) to gain a deep understanding of customer pains and needs.
• Use insights derived from customer analysis to develop and execute CRM strategies that enhance customer interaction and drive business results using Bloomreach.
• Design and implement engaging multichannel campaigns (email, whatsapp, sms, push, ensuring content is tailored to customer segments identified through insight frameworks.
• Leverage analytics tools to analyze campaign performance and refine strategies based on robust data analysis.
• Work closely with product, sales, product marketing and analytics teams to ensure seamless integration and alignment of CRM strategies with overall business goals.

CRM Communications Manager

Sales

• Sell online courses of English for the children 4 -12 years old

Sales Manager

Performance Marketing

• Plan, create, and manage PPC campaigns across a variety of channels according to Paid Search / Acquisition strategy and targets across a number of search platforms (e.g. Google Ads, Bing, Naver, etc.)
• Keyword research and management to optimize bids (add PPC keywords and negative keywords)
• Optimize bidding at keyword, placement, device, geographic, demographic, and other levels
• Perform daily account management of PPC campaigns (review expensive under-performing keywords and ensure PPC campaign does not exceed weekly and monthly ad spend budget, maintain Quality Score, impression share and other important metrics etc.)
• Write engaging and concise copy to modify CTAs on ads to boost click-through-rates and landing pages to boost conversion rates
• Monitor, evaluate, and present the performance of campaigns by generating weekly and monthly performance reports to clients analyzing trends, goals, opportunities, and other key performance indicators
• Manage and edit campaign budgets and adjusting bids to optimize ROAS,
• Track daily, weekly & monthly KPIs to identify opportunities for improvement or more efficient spend and sustain growth
• Report KPIs to the rest of the team on a regular basis via various dashboards.
• Ensure campaigns are aligned across multiple channels, avoiding wasted spend or crossover.
• Work alongside other Performance marketers working on different channels and/or geo (SEO, PPC, Paid Social, Affiliate marketing, etc.) to meet our business goals.
• Manage, review, and perform daily account responsibilities associated with all active Search Platforms