Web / Digital Analytics Engineer

Novakid Inc

Web/Digital Analytics Engineer at Novakid enhancing PPC campaigns through automation and data management. Responsible for ad platform tracking, analytics, and engineering improvements.

Posted 7/24/2026full-timeRemote • 🇷🇸 SerbiaJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in ad platform automation and conversion tracking, with a strong ability to manage performance triggers and troubleshoot issues effectively. Proficient in using APIs and automation tools to enhance media buying processes and ensure clean data signals.

Highest-signal resume keywords

Conversion TrackingGoogle Tag ManagerMeta Conversions APIJavaScript DebuggingSQL

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Ad Platform AutomationPerformance TriggersAPI IntegrationEvent TroubleshootingAutomated RulesAudience SyncPPC AutomationData ReportingNetwork Request DebuggingFunnel Mapping

Soft Skills

Problem OwnershipCommunication

Tools & Technologies

Google AdsBigQueryN8nMakeMetaTikTokReddit

Industry Keywords

Media BuyingPerformance MarketingAd PlatformsAutomation Layer

Tech Stack

Tools & technologies

BigQueryJavaScriptSQL

About the role

Key responsibilities & impact

Work with ad platform APIs, tags, events and automation daily
Turn pilot PPC automation into an automation layer for media buying
Auto-pause and alert rules based on performance triggers, rolled out to all key markets
Automatic audience sync from CRM to Meta, TikTok and Reddit
Scheduled performance checks and reports built with platform APIs and AI tools
Own Conversion tracking on all ad platforms, ensuring clean signals
Create the account and pixel, map funnel events, verify everything end-to-end
Write tickets for engineers when backend work is needed, then test and confirm fixes
Find causes of broken events quickly and drive the fix after troubleshooting

Requirements

What you’ll need

2–4 years of hands-on work with conversion tracking or ad platform automation
Strong Google Tag Manager; enough JavaScript to debug tags and network requests
Real experience with Meta Conversions API or another server-side events API
Good knowledge of Google Ads conversion tracking and automated rules
Experience automating routine work with platform APIs, scripts, or tools like n8n / Make
Basic SQL (we use BigQuery)
English B2+: you will talk directly to partner engineers at Meta, Google and TikTok
You can own a problem end-to-end without waiting to be asked

Benefits

Comp & perks

Fully remote work
A chance to shape the future of AI-driven education.
A fun, dynamic team that loves building innovative products.
Unlimited holidays – because we trust you to deliver.