Notion

Enterprise Product Marketing – GTM

Notion

full-time

Posted on:

Location Type: Hybrid

Location: San Francisco • California • New York • United States

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Salary

💰 $185,000 - $230,000 per year

About the role

  • Own the competitive intelligence engine: research plan, sources, distillation, distribution cadence, and governance of the competitor hub.
  • Develop competitive positioning and messaging, drive sales enablement, and build resources including battle cards, deep dives, and objection handling guides.
  • Produce high‑impact assets: battle cards, first‑call guides, objection handling, proof points, ROI/TCO calculators, executive summaries, and change management frameworks.
  • Create and maintain accredited ROI assets including calculators, business case templates, value realization frameworks, and re-purposable statistics for Sales and CS.
  • Partner with Sales Enablement to drive adoption through trainings, office hours, certifications, and deal‑desk support.
  • Run competitive campaigns and moments in market tied to launches, announcements, and category conversations.
  • Design and operate a Win/Loss program across segments, instrumented via Salesforce and Gong, with quarterly readouts and recommendations.
  • Develop AI value messaging and proof points for B2B audiences; enable teams to articulate AI ROI and differentiation.
  • Build change management narratives and enterprise maturity models that help buyers understand transformation paths.
  • Establish and run "Industry Trends" sessions for Sales to build category expertise and conversation starters.
  • Track and report impact on win rate, deal velocity, competitive displacement, content adoption, and influenced ACV.

Requirements

  • 6+ years in B2B product marketing with meaningful ownership of sales enablement, competitive intelligence, and business value strategy.
  • Demonstrated success building competitive programs, ROI frameworks, and enablement assets that move win rates and deal velocity.
  • Ability to translate technical capabilities into crisp differentiation, quantified business value, and executive‑level business cases.
  • Exceptional storytelling, writing, and live enablement skills for executive and practitioner audiences.
  • Strong cross-functional leadership with Sales, CS, Product, Demand Gen, RevOps.
  • Analytical and systems mindset; comfortable instrumenting, measuring, and iterating programs across multiple workstreams.
Benefits
  • Health insurance
  • 401(k) matching
  • Paid time off
  • Flexible work arrangements
  • Professional development opportunities
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
competitive intelligencesales enablementROI frameworksbusiness value strategychange managementB2B marketingprogram measurementcontent adoptionwin/loss analysisAI value messaging
Soft Skills
storytellingwritinglive enablementcross-functional leadershipanalytical mindsetsystems mindsetcommunicationcollaborationtraining facilitationstrategic thinking