Book new business demos via phone, email, and AI-assisted outreach by hitting or exceeding benchmark KPIs (30 dials/day, 25 personalized emails/day, LinkedIn connections)
Own your book of business (hundreds of higher ed institutions) through quarterly outreach and leverage your higher education experience to build trust with these school leaders
Introduce schools to Niche’s full enrollment marketing platform (Direct Admissions, Engage, Market Intelligence)
Drive adoption of bundled offerings
Research prospects and craft personalized messaging using Sales Enablement platforms
Track activity and results in Salesforce, Gong, and other tools
Complete onboarding to learn about Niche, our solutions, and our customers; participate in sales training, role plays, and messaging practice
Partner with Account Executives to refine process and strategy and help convert appointments into revenue
Contribute feedback on messaging and market trends and share ideas to improve process and AI-driven outreach
Step up as a peer leader and resource for newer SDRs, with potential growth to Senior SDR
Requirements
Option 1: Higher ed admissions experience at Associate Director, Director level, or above
Option 2: Proven success as a Higher Education / EdTech SDR
Comfortable using Sales Enablement platforms and AI outreach tools
Excellent verbal and written communication skills
Driven, proactive, and eager to learn
Comfortable with high-volume outreach and making phone calls
Experience with Salesforce, Gong, and other sales tools