Niche

Marketing Operations

• Own and optimize our marketing automation platform (Marketo)
• Develop and maintain automated email nurture programs, lead scoring, attribution modeling, segmentation, and campaign workflows
• Ensure flawless execution of campaigns across channels
• Manage the marketing tech stack, including integrations with Salesforce, analytics platforms, and ABM tools
• Evaluate, onboard, and maintain marketing tools that improve efficiency and insights
• Define, track, and report on key marketing KPIs (e.g., MQLs, campaign performance, funnel conversion rates)
• Partner with Sales and RevOps to ensure data hygiene and consistent reporting
• Create dashboards and reports to enable data-driven decisions
• Optimize lead routing, scoring, and campaign attribution models
• Monitor and improve conversion rates across the funnel
• Work closely with demand generation, lifecycle, product marketing, and sales teams

Senior Marketing Operations Manager

Machine Learning Engineer

• Identify and prioritize ML opportunities in collaboration with product, engineering, data analytics, and business stakeholders (first focus: Recommendations and matching students with the right schools)
• Lead end-to-end development of ML models: data collection, feature engineering, algorithm selection, training, tuning, and validation
• Develop production-grade code and systems to deploy, serve, and monitor ML models at scale and integrate models into Niche’s products and internal systems
• Define key performance metrics, establish robust monitoring frameworks, analyze model performance in production, and drive continuous improvement through iteration and experimentation
• Clearly communicate complex ML concepts, model behaviors, and results to technical and non-technical audiences and champion ML across the organization
• Establish ML development best practices, coding standards, and documentation; mentor and guide other ML engineers as the function grows
• Stay abreast of latest advancements in ML, data science, and MLOps and evaluate/adopt relevant technologies
• Deliver milestones across timeframes: learn platform and shape roadmap (first month); deploy first production model with monitoring and feedback loops (within 3 months); introduce scalable MLOps and mentor others (within 6 months); lead multi-product ML efforts, develop internal tooling, and help grow the team (within 12 months)

Staff Machine Learning Engineer

Product Designer

• Lead and inspire two teams of product designers working across multiple pods in a fast-paced, high-growth environment
• Shape design strategy both on and off platform, including SEO, lifecycle email, SMS, etc.
• Deeply understand how we package and sell the leads the Core Business pod helps generate; bring internal tools to life with the Shared Platform pod that make our customer-facing teams more effective at generating revenue
• Ensure that our efforts across teams fit together to invent and deliver coherent product experiences, from design system details, to workflows, all the way up to mental models
• Mentor and grow your reports, get hands-on as needed, providing the expertise, direction, and support needed for high performance and major impact
• Establish strong partnerships with Product and Engineering teams, foster joint ownership and effective collaboration, and work closely with our partners in GTM
• Contribute to the product strategy and roadmap, create the design vision for your domain, advocate for user outcomes and a world-class user experience
• Travel for in-person collaboration sessions and team building events 2-4 times per year (bonus)
• Short-term milestones: learn company and teams; assess design systems and team capabilities; lead first major design initiative within 3 months; implement new design processes and practices; within 6-12 months shape AI-first product experiences, establish design system improvements, and drive measurable impact on engagement, lead generation, conversion, and partner success

Senior Manager, Product Design

Sales Development Rep

• Book new business demos via phone, email, and AI-assisted outreach by hitting or exceeding benchmark KPIs (30 dials/day, 25 personalized emails/day, LinkedIn connections)
• Own your book of business (hundreds of higher ed institutions) through quarterly outreach and leverage your higher education experience to build trust with these school leaders
• Introduce schools to Niche’s full enrollment marketing platform (Direct Admissions, Engage, Market Intelligence)
• Drive adoption of bundled offerings
• Research prospects and craft personalized messaging using Sales Enablement platforms
• Track activity and results in Salesforce, Gong, and other tools
• Complete onboarding to learn about Niche, our solutions, and our customers; participate in sales training, role plays, and messaging practice
• Partner with Account Executives to refine process and strategy and help convert appointments into revenue
• Contribute feedback on messaging and market trends and share ideas to improve process and AI-driven outreach
• Step up as a peer leader and resource for newer SDRs, with potential growth to Senior SDR

Sales Development Representative, Higher Education

Account Manager

• Hire, coach, and manage a team of Account Managers
• Provide ongoing feedback and direction through 1:1s, Gong reviews, and deal-level support
• Create a high-performance, competitive culture grounded in accountability and development
• Set and hold team members accountable to clear expectations, recognize wins, and course-correct as needed
• Design scalable role definitions, promotion paths, and succession planning
• Define pipeline generation and progression standards; audit consistently
• Support reps in account planning, segmentation, and prioritization
• Ensure your team builds and maintains sufficient pipeline to hit quarterly targets
• Hold AMs accountable to goals with rigor and support
• Stay close to deals—support reps at key points, help unblock challenges, and model strong sales execution
• Act as executive sponsor with strategic clients when needed
• Collaborate with CSMs to drive expansion through aligned account strategies
• Partner with Product, Marketing, Data, RevOps, and Finance to support GTM goals
• Build and continuously improve account management playbooks
• Lead outbound and expansion motions across key segments
• Analyze performance and pipeline data to inform coaching and strategic pivots
• Understand the full product suite (DA, DMS, Engage, etc.) and support reps in positioning across the portfolio
• Track market trends, customer feedback, and competitor positioning to guide strategy

Senior Marketing Operations Manager

Staff Machine Learning Engineer

Senior Manager, Product Design

Sales Development Representative, Higher Education

Director, Account Management – Higher Education