Newsela

Senior Product Marketing Manager

Newsela

full-time

Posted on:

Origin:  • 🇺🇸 United States

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Salary

💰 $115,000 - $130,000 per year

Job Level

Senior

Tech Stack

Go

About the role

  • Lead the go-to-market (GTM) strategy, positioning, messaging, and cross-functional execution for Newsela’s Core ELA product portfolio.
  • Drive product adoption, support revenue growth, and represent the voice of the educator throughout the product lifecycle.
  • Collaborate closely with Product, Sales, Content, and Marketing teams to craft compelling narratives around Newsela’s Core ELA offering.
  • Inform product development with market insights and develop product messaging that reaches and resonates with educators, administrators, and decision-makers.
  • Design and execute GTM plan for a new Core ELA product, ensuring alignment across Marketing, Product, and Sales.
  • Create high-impact sales collateral, pitch decks, training materials, and objection-handling guides; deliver product training to Sales and Customer Success teams.
  • Serve as the voice of the customer and competitive research; translate insights into actionable recommendations for product development and marketing campaigns.
  • Partner with Product Managers to influence roadmap prioritization and support product launch in partnership with the marketing team.
  • Collaborate with the Marketing team to drive awareness and lead generation through content development, email marketing, webinars, and events.

Requirements

  • 5+ years of product marketing experience, preferably in EdTech, educational publishing, or SaaS.
  • Deep familiarity with K-12 education landscape and adoption market.
  • Experience with ELA curriculum and instructional challenges is a bonus.
  • Proven track record of executing successful go-to-market strategies and product launches.
  • Exceptional communication skills—both written and verbal.
  • Experience creating sales tools and customer-facing content.
  • Strong analytical skills with the ability to interpret market and customer data.
  • Bachelor’s degree required; advanced degree (MBA or MA in Education/Marketing) a plus.