Lifecycle Marketing Strategist
CDW
Cloud
Field Marketing Coordinator
Newsela
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $68,000 - $75,000 per year
Job Level
Junior
About the role
- Collaborate with Field & Account-Based Marketing Manager to support quarterly field marketing plans, market responsive requests, and events for priority local markets
- Execute state-specific and regional lead generation campaigns using various channels such as custom landing pages, webinars, digital marketing, direct mail, and in-person events with the support of Field & Account-Based Marketing Manager.
- Support creation of scalable GTM playbooks, supporting SDRs in setting meetings, and generating pipeline across regions (ex: state deals, state mandates)
- Adapt sales collateral and sales enablement tools as needed for the specified segments within specified regions/accounts for key priority markets
- Refresh a library of self-service, customizable templates used by Sales and Customer Success
- Manage our internal library of collateral and campaigns in Highspot, monitoring and reporting on usage
- Maintain swag inventory, at-scale events materials, collateral, and coordinate in-person event logistics
- Collaborate with Field & Account-Based Marketing Manager, Regional Sales Managers, and field teams to develop a prioritized regional campaign and event calendar, attending in-person events as needed.
Requirements
- You’re interested in transitioning to a career in marketing, or have 1 year of experience in marketing
- You’ve got a knack for making marketing assets and activation feel personalized
- You have experience working closely with Sales and Customer Success teams to drive growth and retention
- You are meticulously organized with an ability to work and demonstrate grace under pressure
- You have strong project management and entrepreneurial skills to work independently on complex projects
- You are comfortable with ambiguity and can move forward in this environment.
Benefits
- Incentive stock options
- Health insurance
- Paid time off
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
lead generationdigital marketingevent planningsales enablementcampaign managementproject managementGTM playbookscustom landing pageswebinarsdirect mail
Soft skills
organizational skillscommunication skillscollaborationadaptabilityentrepreneurial skillsgrace under pressureattention to detailpersonalizationindependenceproblem-solving
