Lifecycle Marketing Strategist
CDW
Cloud
Manager, Local Marketing
California Closets
full-time
Posted on:
Location Type: Remote
Location: Remote • Arizona • 🇺🇸 United States
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Support National Marketing Director on local marketing activities
- Drive participation and execution of national marketing programs – including promotions, digital programs, direct mail and email campaigns, etc.
- Develop and maintain relationships with operators, engaging with them to improve their business performance.
- Responsible for the implementation of digital and other marketing campaigns, analyze and report on results and make recommendations to improve the performance of the campaigns.
- Analyzing social media channels, local web pages, other digital platforms and developing insights to share with operators to improve performance of the platforms. This includes onboarding and training local points of contact.
- Manage local contact information for website and online listings.
- Managing the correspondence to clients and operators for customer complaints through Customer Care
- Analyze and ensure compliance with local marketing spending guidelines through quarterly audits for franchises.
- Produce and distribute monthly marketing newsletter.
- Generate, analyze and distribute reports for marketing campaign results.
Requirements
- 3-5 years of experience in a marketing role focusing on local initiatives
- Website CMS experience, in particular, working with custom field data entry and various page templates
- Ability to take out-of-the-box requests and work with business partners to find solutions
- Ability to thrive in a fast-paced environment
- Effective time management and organizational skills
- Tech savvy with the ability to quickly learn and apply various business systems (Social Media Platforms, Microsoft Office, etc)
Benefits
- Equal opportunity employer
- Confidential information protection according to EEO guidelines
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
digital marketingemail campaignssocial media analysisreport generationwebsite CMSdata analysismarketing compliancelocal marketing initiativespromotions managementcustomer care
Soft skills
relationship buildingtime managementorganizational skillsproblem-solvingadaptabilitycommunication skillstrainingcollaborationanalytical thinkingcustomer service
