California Closets

Analyst

• The analyst will play a key part in maintaining and enforcing change control procedures for ERP modifications
• Manages user accounts, roles, and permissions in Epicor Kinetic
• Ensures compliance with security protocols and audit requirements
• Documents changes and maintains version controls in a highly organized manner
• Assists in testing and validation of BPMs, dashboards, BAQs, and other customizations
• Collaborates with developers and business users to ensure customizations meet functional requirements
• Manages the support queues in the Jira ticketing system
• Creates and maintains user guides, SOPs, and training materials
• Provides support and training to front line support as needed
• Conduct testing and assist with user training
• Produce reporting and analysis to identify root causes of support issues
• Support process improvement and automation initiatives

ERP Administrative Analyst, Systems

Sales

• Help drive the email marketing program by leveraging Salesforce Marketing Cloud
• Collaborate with marketing, analytics, and CRM teams to create advanced customer journeys
• Optimize email campaigns within Salesforce Marketing Cloud and report on performance metrics

Senior Specialist, Salesforce Marketing Cloud

Marketing

• Support National Marketing Director on local marketing activities
• Drive participation and execution of national marketing programs – including promotions, digital programs, direct mail and email campaigns, etc.
• Develop and maintain relationships with operators, engaging with them to improve their business performance.
• Responsible for the implementation of digital and other marketing campaigns, analyze and report on results and make recommendations to improve the performance of the campaigns.
• Analyzing social media channels, local web pages, other digital platforms and developing insights to share with operators to improve performance of the platforms.
• Manage local contact information for website and online listings.
• Managing the correspondence to clients and operators for customer complaints through Customer Care
• Analyze and ensure compliance with local marketing spending guidelines through quarterly audits for franchises.
• Produce and distribute monthly marketing newsletter.
• Generate, analyze and distribute reports for marketing campaign results.

Local Marketing Manager

• Support National Marketing Director on local marketing activities
• Drive participation and execution of national marketing programs – including promotions, digital programs, direct mail and email campaigns, etc.
• Develop and maintain relationships with operators, engaging with them to improve their business performance.
• Responsible for the implementation of digital and other marketing campaigns, analyze and report on results and make recommendations to improve the performance of the campaigns.
• Analyzing social media channels, local web pages, other digital platforms and developing insights to share with operators to improve performance of the platforms. This includes onboarding and training local points of contact.
• Manage local contact information for website and online listings.
• Managing the correspondence to clients and operators for customer complaints through Customer Care
• Analyze and ensure compliance with local marketing spending guidelines through quarterly audits for franchises.
• Produce and distribute monthly marketing newsletter.
• Generate, analyze and distribute reports for marketing campaign results.

Manager, Local Marketing

Performance Marketing

• Ownership role in the planning, management, and execution of all California Closets Paid Search campaigns, including but not limited to account setup, development and implementation of strategies, campaign structure, budget management, bidding strategies and invoice and billing management
• Experience managing budgets more than $10M, with an aptitude for managing market-specific billing details and reporting these charges to internal finance teams
• Actively direct and manage a digital agency to define, execute and measure marketing campaigns to maximize efficient customer growth for existing and new paid media channels, including paid search (SEM), YouTube video and display, programmatic, and retargeting
• Actively direct and manage digital agency efforts to conduct keyword research, competitive analysis, and audience targeting to identify growth opportunities and mitigate risks
• Have a true love of data and problem solving. Know what data to pull to obtain needed insights and be skilled at interpreting the data and knowing where and how to dig deeper to uncover anomalies, unexpected outcomes and key performance insights
• Review paid search and YouTube campaign performance by market/DMA and work directly with local business owners & managing operators to adjust strategies to align with their business specific objectives
• Meet and exceed monthly volume and ROAS targets by driving continuous improvement and experimentation of new optimization concepts and tactics
• Meet regularly with agency and platform account teams to assess account performance, and to ensure optimal solution adoption while continually evolving strategies in tandem with the rapidly shifting paid search landscape
• Partner with digital agency to monitor new opportunities within the Google and Microsoft Ads platforms to test and optimize accounts
• As the driving force behind our YouTube efforts, you’ll create a data-driven YouTube advertising strategy that compliments California Closets overall business goals
• Conduct in-depth post-campaign analysis, test plans for new user acquisition initiatives, and measure performance to identify testing opportunities across paid search and YouTube
• Collaborate across levels and functions within the Growth, Tech, Operations, Solutions and Brand teams to support company growth initiatives
• Develop creative and innovative solutions for how to leverage paid search and YouTube for customer acquisition with a willingness to test new strategies and tactics
• Derive critical insights from data (front-end performance metrics from search engine platforms and back-end California Closets actions) and synthesize recommendations to deliver improvements to campaign performance
• Proven ability to seek cross channel insights by conducting attribution analysis to understand how the market specific media mix impacts paid search performance, regarding new/returning visitor volume and quality
• Proactively seek ongoing education with the very latest industry trends and advancements in paid search, AI and all other aspects of modern digital marketing
• Ensure that your efforts and those of 3rd party partners adhere to the latest corporate privacy and data governance policies.

Senior Manager, Growth Marketing, Paid Search

Growth Marketing

• Lead planning, management, and execution of all California Closets Paid Search campaigns, including account setup, strategy development, campaign structure, budget management, bidding strategies, and invoice/billing oversight
• Manage budgets exceeding $10M, including market-specific billing details and reporting to internal finance teams
• Direct and manage digital agency to define, execute, and measure marketing campaigns across paid media channels including SEM, YouTube video and display, programmatic, and retargeting
• Guide agency efforts in keyword research, competitive analysis, and audience targeting to uncover growth opportunities and mitigate risks
• Leverage SEO insights to inform keyword strategy, landing page relevance, and overall search visibility
• Demonstrate a passion for data and problem-solving, with the ability to extract insights, interpret anomalies, and identify key performance trends
• Review campaign performance by market/DMA and collaborate with local business owners and managing operators to align strategies with specific objectives
• Drive continuous improvement and experimentation to meet and exceed monthly volume and ROAS targets
• Engage regularly with agency and platform account teams to assess performance, adopt optimal solutions, and evolve strategies in response to the dynamic paid search landscape
• Develop and execute a data-driven YouTube advertising strategy aligned with California Closets’ business goals
• Collaborate across Growth, Tech, Operations, Solutions, and Brand teams to ensure alignment of paid search initiatives with company growth initiatives & business objectives
• Conduct attribution analysis to understand how media mix impacts paid search performance, including visitor volume and quality
• Maintain awareness of SEO trends and algorithm updates to ensure paid search strategies complement organic efforts
• Monitor industry trends and competitor activities to identify opportunities for innovation and growth in paid search advertising
• Ensure compliance with corporate privacy and data governance policies for all internal and third-party efforts

Senior Manager, Growth Marketing

Designer

• Design effective training programs for a variety of end users including preliminary outline/storyboarding.
• Act as key contact for the Design Consultant Training Program and work with Designer ROTOR core team to create a full training plan.
• Execute and implement various aspects of the training program for all Design Consultants.
• Work closely with sales team to identify on-the-job challenges and recommend efficiency improvements.
• Own the design consultant training program and drive learning and change management across processes, technology, and systems.
• Produce engaging physical and digital educational materials including videos, e-learning modules, and case studies.
• Support leaders and new colleagues through a multiphase rapid onboarding training process.
• Research user needs via surveys, questionnaires, focus groups, and discussions with managers and contributors.
• Liaise with Designer ROTOR and sales managers to determine training needs, schedule sessions, and communicate scope.
• Facilitate traditional classroom and virtual training; conduct seminars, workshops, and 1:1 training sessions.

Manager, Designer Training

• Design organization units for customers utilizing our proprietary CAD software program.
• Utilize a consultative sales approach to meet monthly sales goals.
• Telecommute to customers’ homes for a needs analysis and to design a storage unit.
• Participate in monthly training sessions.
• Continuous follow-up with the customers and collaboration with the installation team to ensure job completion.
• Pursue referrals and repeat business.

Sales and Design Consultant

• Drive California Closets’ email marketing program and deliver technically-advanced email campaigns to enhance customer engagement and business results
• Build advanced multi-step customer journeys, automated workflows, dynamic content, and system integrations using Salesforce Marketing Cloud
• Create and troubleshoot automated workflows and data processes to support real-time, triggered messaging
• Build and manage Data Extensions, conduct data imports/exports, and use AMPscript for personalization
• Support integration between Marketing Cloud and Salesforce CRM (Marketing Cloud Connect) for triggered sends and personalization
• Submit creative briefs and partner with creative and marketing teams to take emails from concept to delivery
• Help develop and maintain the monthly/quarterly email content calendar
• QA all email assets (lists, subject lines, content blocks, links, dynamic fields, images) across devices and clients before launch
• Use Salesforce Marketing Cloud Intelligence Reports and Google Analytics (G4) to analyze performance and create dashboards
• Report to the Senior Director, Relationship Marketing (CRM) and work cross-functionally with marketing, analytics, and CRM teams