California Closets

Sales

• Drive California Closets’ email marketing program and deliver technically-advanced email campaigns to enhance customer engagement and business results
• Build advanced multi-step customer journeys, automated workflows, dynamic content, and system integrations using Salesforce Marketing Cloud
• Create and troubleshoot automated workflows and data processes to support real-time, triggered messaging
• Build and manage Data Extensions, conduct data imports/exports, and use AMPscript for personalization
• Support integration between Marketing Cloud and Salesforce CRM (Marketing Cloud Connect) for triggered sends and personalization
• Submit creative briefs and partner with creative and marketing teams to take emails from concept to delivery
• Help develop and maintain the monthly/quarterly email content calendar
• QA all email assets (lists, subject lines, content blocks, links, dynamic fields, images) across devices and clients before launch
• Use Salesforce Marketing Cloud Intelligence Reports and Google Analytics (G4) to analyze performance and create dashboards
• Report to the Senior Director, Relationship Marketing (CRM) and work cross-functionally with marketing, analytics, and CRM teams

Senior Specialist, Salesforce Marketing Cloud

• Design organization units for customers utilizing our proprietary CAD software program.
• Utilize a consultative sales approach to meet monthly sales goals.
• Telecommute to customers’ homes for a needs analysis and to design a storage unit.
• Participate in monthly training sessions.
• Continuous follow-up with the customers and collaboration with the installation team to ensure job completion.
• Pursue referrals and repeat business.

Senior Specialist, Salesforce Marketing Cloud

Sales and Design Consultant