Lifecycle Marketing Strategist
CDW
Cloud
Senior Director, Marketing – Emerging Channels
Arctic Wolf
full-time
Posted on:
Location Type: Remote
Location: Remote • Minnesota • 🇺🇸 United States
Visit company websiteJob Level
Senior
Tech Stack
AWSCloud
About the role
- Lead a team of emerging partner marketers, acting as a player-coach to scale these businesses into significant revenue drivers through integrated marketing strategy and execution.
- Shape the marketing strategy for Arctic Wolf’s emerging channels, partnering closely with Growth & Revenue, Product, and Sales leadership to ensure each segment has a clear, differentiated value proposition and go-to-market plan.
- Collaborate with Alliance/AWS, MSP, and Insurance marketing leads to build scalable, repeatable co-marketing frameworks that drive partner engagement, awareness, and demand generation globally.
- Drive strategic alignment across key stakeholders (Revenue, Product, Partner, and Marketing leadership) to inform planning, prioritization, and investment decisions within emerging channel segments.
- Build and deepen senior-level relationships across MSP, Insurance, and AWS/Alliances partners (e.g., Amazon Web Services, Chubb), representing Arctic Wolf Marketing as a trusted and strategic partner.
- Develop and execute ambitious yet achievable marketing plans that fuel growth, guided by data-driven insights and a test-and-learn approach.
- Pilot innovative marketing programs, from incentive-based campaigns to marketplace-led initiatives, that test and validate new ways to influence pipeline and strengthen partner collaboration.
- Leverage data and insights to optimize programs, strengthen ROI, and inform future marketing investments across Arctic Wolf’s emerging channels.
- Partner closely with growth marketing, product marketing, brand/corporate events, and technical marketing teams to unify messaging, planning, and accountability for performance across all emerging segments.
- Collaborate with global revenue and marketing teams to integrate emerging channels into broader regional and global GTM strategies.
- Elevate Arctic Wolf’s brand and partner advocacy across the ecosystem through storytelling, thought leadership, and partner-focused marketing innovation.
Requirements
- 8+ years proven experience in B2B field or partner marketing (experience working for cloud services/security technology company with mid-market focus a plus)
- Depth of experience in at least two of the following areas: MSP (Managed Service Providers), Insurance (Broker/Carrier) and AWS/Alliances (Amazon Web Services, other hyperscalers)
- 6+ years prior management experience
- Demonstrated ability to build effective working relationships with sales leaders, sales team members and the partner community
Benefits
- Equity for all employees
- Flexible time off and paid volunteer days
- RRSP and 401k match
- Training and career development programs
- Comprehensive private benefits plan including medical, mental health, dental, disability, life and AD&D, and value-added services
- Robust Employee Assistance Program (EAP) with mental health services
- Fertility support and paid parental leave
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
B2B marketingpartner marketingmarketing strategydata-driven insightsdemand generationco-marketing frameworkspipeline influencemarketing planstest-and-learn approachperformance accountability
Soft skills
leadershiprelationship buildingcollaborationstrategic alignmentcommunicationinfluenceinnovationstorytellingthought leadershipteam management
