Manager, Local Marketing
California Closets
Lifecycle Marketing Strategist
CDW
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $79,000 - $110,200 per year
Job Level
Mid-LevelSenior
Tech Stack
Cloud
About the role
- Develop and manage high-performing lifecycle strategies that drive revenue through automated journeys and campaigns (onboarding, cross-sell, upsell, renewal, win-back).
- Build and optimize revenue-focused email and CRM programs leveraging Salesforce Marketing Cloud (SFMC), Salesforce CRM, and Adobe Target for segmentation, triggers, and personalization.
- Oversee database health and hygiene, ensuring deliverability, compliance, and effective segmentation to maximize campaign reach and performance.
- Collaborate with Analytics and Data Science teams to leverage behavioral and transactional data for more effective targeting and campaign optimization.
- Define KPIs tied directly to revenue, conversion, and retention outcomes, and create reporting dashboards to measure impact and guide decisions.
- Implement A/B testing and experimentation frameworks within SFMC and Adobe Target to increase campaign conversion rates and revenue yield.
- Partner with Creative, Content, and Channel teams to ensure messaging is compelling, consistent, and aligned to revenue objectives.
- Champion the adoption of SFMC, Salesforce CRM, and Adobe Target to scale and optimize revenue-focused lifecycle campaigns.
- Identify new opportunities for lifecycle monetization and present recommendations that support CDW’s revenue growth strategy.
- Maintain documentation of lifecycle programs, segmentation frameworks, and campaign best practices.
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or related field.
- 5+ years of experience in email, CRM, or lifecycle marketing with a proven track record of driving revenue through campaigns.
- Demonstrated success designing and optimizing revenue-generating customer journeys and triggered email programs in Salesforce Marketing Cloud and Salesforce CRM.
- Experience with Adobe Target for personalization, testing, and content optimization.
- Strong understanding of database management, segmentation, and deliverability best practices.
- Advanced analytical skills with the ability to connect lifecycle performance metrics directly to revenue outcomes.
- Excellent communication and influence skills, with experience presenting insights to senior leadership.
- Strong project management skills; ability to manage multiple revenue-driven initiatives in a fast-paced environment.
- Familiarity with multi-channel lifecycle monetization approaches (email, push, SMS, in-app) a plus.
Benefits
- Annual bonus target of 5% subject to terms and conditions of plan
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
lifecycle marketingemail marketingCRM marketingA/B testingcampaign optimizationdatabase managementsegmentationpersonalizationanalyticsreporting dashboards
Soft skills
communicationinfluenceproject managementcollaborationanalytical skillspresentation skillsorganizational skillsproblem-solvingadaptabilitycreativity
Certifications
Bachelor’s degree in MarketingBachelor’s degree in BusinessBachelor’s degree in Communications
