NewGen

VP/SVP, Commercial

NewGen

full-time

Posted on:

Location Type: Hybrid

Location: Los Angeles • California • New York • United States

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Salary

💰 $175,000 per year

Job Level

Lead

About the role

  • Define and own the commercial growth strategy for NewGen North America, setting ambitious targets and the plans to deliver them
  • Take full P&L accountability for new business revenue across the US and Canada, with direct responsibility for the performance across the territory
  • Identify and prioritise the highest-value growth opportunities across social, influencer and creator briefs — shaping where and how NewGen competes in market
  • Build the commercial infrastructure — processes, tools, reporting and culture — that will scale with the business
  • Develop and lead the North American commercial team, including the Associate Partnerships Director, creating a high-performance new business function
  • Cultivate and own C-suite and senior marketing relationships at major brands, holding companies and in-house marketing teams across North America
  • Lead NewGen’s most strategically significant pitches and commercial negotiations — personally driving multi-year, multi-market and transformational partnership agreements
  • Build and steward a network of pitch consultants across North America, positioning NewGen as the go-to agency for the social, creative and creator economy
  • Serve as a highly visible, authoritative voice for NewGen in the North American market — at industry conferences, events, media and in client rooms
  • Secure and personally deliver keynote and senior speaking opportunities that build NewGen’s brand and reputation at the highest levels of the industry
  • Champion NewGen’s positioning as a leader in Creator AI technology, credibly articulating how our tech stack delivers genuine business transformation for major brands
  • Stay at the forefront of platform shifts, creator economy trends, competitor positioning and brand investment patterns — translating market intelligence into strategic advantage for the business
  • Serve as a true strategic partner to the Co-Founder and CCO — actively co-shaping global commercial strategy, contributing North American market insight to inform the worldwide business
  • Maintain a cadence of structured commercial reporting to the CCO — pipeline, revenue forecasts, market intelligence and strategic opportunity assessment
  • Work closely with the US Managing Director to align commercial ambition with operational capacity, delivery capability and agency growth plans
  • Identify white space opportunities and emerging verticals for NewGen to expand into across North America, bringing forward-looking commercial thinking to the global leadership team
  • Lead, inspire and develop the North American commercial team — currently including the Associate Partnerships Director — with a view to scaling the team as the business grows
  • Set clear performance standards, coach commercial talent, and build a culture of ambition, accountability and collaboration within the new business function
  • Partner with strategy, creative and influencer teams to ensure pitch quality, coherence and consistent standards across all commercial activity
  • Oversee smooth client onboarding by working closely with account and operations leadership on handoffs, ensuring commercial relationships convert into exceptional delivery

Requirements

  • 10+ years in commercial leadership, business development or revenue-generating roles within social, influencer or creator marketing — with a significant portion in the US or Canadian market
  • A track record of building, leading and scaling commercial teams and functions, not just managing pipelines
  • Demonstrable success originating and closing multi-million dollar, multi-year partnership agreements with major brands and holding companies
  • Deep financial acumen — setting revenue targets, managing commercial performance and driving accountability across a territory or market
  • Exceptional C-suite presence and gravitas — you are comfortable as the most senior person in the room and have the credibility to operate at that level
  • Deep fluency in the influencer, creator and social media landscape, including a forward-looking understanding of Creator AI technology and the evolving creator economy
  • A strong, active network of senior marketing decision-makers, pitch consultants and agency relationships across North America
  • Experience shaping commercial strategy at a senior or executive level — contributing to business direction, not just executing against it
  • Outstanding communication, storytelling and negotiation skills — you can articulate a compelling commercial vision and close complex deals.
Benefits
  • 30 days holiday (not including Federal Holidays), inclusive of the Reset Policy below
  • Reset Policy — up to 10 non-contractual rest days (full details in the Reset Policy; may be amended or withdrawn at any time)
  • Birthday leave — an additional paid day off on your birthday
  • Holiday shutdown — company-wide closure at year-end
  • Health Care Plan (Medical, Dental and Vision)
  • Retirement Plan (401k, IRA)
  • Paid Time Off (Sick and Public Holidays)
  • Family Leave (Maternity, Paternity)
  • Training and Development
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
commercial growth strategyP&L accountabilityrevenue forecastingpartnership agreementsfinancial acumencommercial reportingstrategic opportunity assessmentteam leadershipnegotiation skillspitch quality
Soft Skills
C-suite presencecommunication skillsstorytellingcollaborationcoachingaccountabilityinspirationrelationship buildingstrategic thinkingvision articulation