NewGen

Influencer Marketing

• Lead Influencer Strategy & Campaign Delivery
• Own end to end delivery of large scale influencer campaigns
• Lead influencer strategy across key accounts
• Oversee planning timelines and execution
• Act as escalation point for delivery challenges
• Build long term creator ecosystems
• Lead high value creator negotiations
• Develop relationships with creators agents and platforms
• Drive repeatable creator partnerships
• Shape influencer first campaign ideas
• Embed creator thinking into campaigns
• Advise on platform strategy and formats
• Drive integration with wider social campaigns
• Own campaign performance tracking
• Translate data into insights
• Lead client conversations on results
• Support account growth opportunities
• Mentor junior team members
• Set best practices and processes
• Support team development
• Ensure strong workflows and documentation
• Oversee contracts and compliance
• Partner with finance on budgets
• Drive scalable processes

Senior Influencer Manager

Vice President

• Define and own the commercial growth strategy for NewGen North America, setting ambitious targets and the plans to deliver them
• Take full P&L accountability for new business revenue across the US and Canada, with direct responsibility for the performance across the territory
• Identify and prioritise the highest-value growth opportunities across social, influencer and creator briefs — shaping where and how NewGen competes in market
• Build the commercial infrastructure — processes, tools, reporting and culture — that will scale with the business
• Develop and lead the North American commercial team, including the Associate Partnerships Director, creating a high-performance new business function
• Cultivate and own C-suite and senior marketing relationships at major brands, holding companies and in-house marketing teams across North America
• Lead NewGen’s most strategically significant pitches and commercial negotiations — personally driving multi-year, multi-market and transformational partnership agreements
• Build and steward a network of pitch consultants across North America, positioning NewGen as the go-to agency for the social, creative and creator economy
• Serve as a highly visible, authoritative voice for NewGen in the North American market — at industry conferences, events, media and in client rooms
• Secure and personally deliver keynote and senior speaking opportunities that build NewGen’s brand and reputation at the highest levels of the industry
• Champion NewGen’s positioning as a leader in Creator AI technology, credibly articulating how our tech stack delivers genuine business transformation for major brands
• Stay at the forefront of platform shifts, creator economy trends, competitor positioning and brand investment patterns — translating market intelligence into strategic advantage for the business
• Serve as a true strategic partner to the Co-Founder and CCO — actively co-shaping global commercial strategy, contributing North American market insight to inform the worldwide business
• Maintain a cadence of structured commercial reporting to the CCO — pipeline, revenue forecasts, market intelligence and strategic opportunity assessment
• Work closely with the US Managing Director to align commercial ambition with operational capacity, delivery capability and agency growth plans
• Identify white space opportunities and emerging verticals for NewGen to expand into across North America, bringing forward-looking commercial thinking to the global leadership team
• Lead, inspire and develop the North American commercial team — currently including the Associate Partnerships Director — with a view to scaling the team as the business grows
• Set clear performance standards, coach commercial talent, and build a culture of ambition, accountability and collaboration within the new business function
• Partner with strategy, creative and influencer teams to ensure pitch quality, coherence and consistent standards across all commercial activity
• Oversee smooth client onboarding by working closely with account and operations leadership on handoffs, ensuring commercial relationships convert into exceptional delivery

Senior Influencer Manager

VP/SVP, Commercial