NewGen

Director

• Lead Social & Influencer Strategy
• Lead strategic ideation across social, influencer/creator, and go-to-market initiatives for key client accounts
• Develop social-first strategic platforms that clearly define audience, role of channels, creative territories, and success metrics
• Act as a strategic lead within cross-functional teams, partnering closely with creative, influencer, account, production, and D&I teams to shape integrated social responses
• Translate strategic platforms into practical outputs, including: Social & channel strategies Influencer/creator strategies Messaging frameworks Campaign structures & always-on planning Creative and content strategies
• Define audience targets using primary research (surveys, interviews) and syndicated tools (e.g. GWI)
• Partner with the Data & Insights team to: Brief research needs clearly and early
• Translate research findings into actionable insights and strategic implications
• Lead strategic research projects such as: Concept & message testing Social listening Trend spotting Audience segmentation & need-state mapping
• Own the development of clear, inspiring creative briefs for social and influencer work — setting direction, not just background
• Lead structured, well-facilitated brainstorms that help teams arrive at stronger, more social-native ideas
• Review creative work, content calendars, and influencer outputs consistently to ensure: Strategic alignment Platform relevance Cultural and social credibility
• Define KPIs and measurement frameworks aligned to social and influencer objectives (not just vanity metrics)
• Partner with analytics and account teams to: Analyze campaign and full-year performance
• Identify learnings and optimisation opportunities
• Make clear, data-backed strategic recommendations
• Review and approve monthly performance reports, ensuring insights are meaningful and actionable
• Support and help lead new business pitches, spearheading social and influencer strategy
• Help establish and evolve social-first strategic principles and best practices across the agency, setting a clear standard for how social and influencer strategy is developed and delivered
• Be a trusted strategic voice internally, able to challenge work constructively, align stakeholders, and keep social strategy focused, practical, and culturally relevant

Social Director

Account Executive

• Support day-to-day account operations across multiple client accounts, keeping projects on track and well-organised
• Act as a reliable point of contact for clients on routine queries, with oversight from senior team members
• Assist in the coordination of social campaigns from briefing through to delivery, managing timelines, assets, and internal workflows
• Draft client communications including status reports, meeting agendas, and contact reports
• Help manage and maintain project trackers, budgets, and internal documentation
• Support briefing of creative, strategy, and production teams, and chase deliverables to keep work moving
• Monitor social platforms, trends, and competitor activity to support client and strategic conversations
• Participate in brainstorms and creative reviews, bringing fresh platform knowledge and cultural awareness
• Contribute to internal process improvements and ways of working as the team continues to grow