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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing market entry strategies for the German and DACH regions, with a strong focus on influencer marketing and client relationship management. Proficient in localizing creative products for German audiences and building networks within the local creator economy.
Highest-signal resume keywords
Influencer MarketingGerman Brand-Side MarketingBusiness DevelopmentFluent in German and EnglishNetwork Building
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Soft Skills
Entrepreneurial MindsetConfidence in Public SpeakingSelf-Starter
Industry Keywords
DACH MarketSocial MediaCreative AgencyGaming ExperienceLocal Team Leadership
About the role
Key responsibilities & impact- Own NewGen's German and DACH market entry strategy, revenue targets and growth plan
- Drive new business by identifying, pitching and winning German brand clients
- Build a strong local pipeline
- Expand existing international clients into Germany in collaboration with UK and US client teams
- Represent NewGen through PR, speaking opportunities, industry events and trade press
- Build a network of German creators, talent and platform partners across TikTok, Instagram, YouTube and Twitch
- Attend industry events including OMR, DMEXCO and Gamescom
- Localise NewGen's propositions and creative product for German audiences, culture and platforms
- Lay the foundations for a local team and office
- Hire and lead the local team over time
- Collaborate regularly with international teams across the UK, US, Copenhagen and Paris
Requirements
What you’ll need- Proven new business winner in the influencer marketing, social or creative agency world
- Strong network of German brand-side marketers
- Entrepreneurial, self-starting and comfortable being the first person on the ground
- Confidence on stage, in the press and with senior clients
- Deep understanding of German social and creator culture and how it differs from UK/US markets
- Fluent in German and English
- Gaming experience is a big plus but not essential
- Germany-based, with Berlin preferred
- Willingness to travel across Germany/DACH and internationally as required
Benefits
Comp & perks- 28 days holiday per year, including bank holidays
- NewGen reset policy providing an additional 10 holiday days off per year after probation
- Additional birthday day off
- Christmas closure period
- Ben Allowance — subsidised bespoke benefits package including childcare, enhanced pension, healthcare, gym, Netflix and Deliveroo
- Enhanced Maternity & Paternity policy
- Enhanced policies for same-sex and non-binary couples
- Enhanced compassionate leave
- Flexible working hours
- AI Budget — £30 a month to spend on AI to support your role
- Company summer and winter social gatherings and away days
- Community days — time off to support a cause you believe in
- Fully stocked kitchen
- Happy hour
- Monthly vibes and team bonding activities
