VP Commercial North America

NewGen

VP Commercial leading North America's commercial strategy and team at NewGen. Overseeing P&L and driving revenue generation in a pivotal role.

Posted 7/20/2026full-timeNew York City • California, New York • 🇺🇸 United StatesLead💰 $175,000 - $235,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive experience in commercial leadership and business development within the social, influencer, and creator marketing sectors, with a strong focus on building and scaling high-performance teams. Possesses deep financial acumen and a robust network of senior marketing decision-makers to drive revenue growth and strategic partnerships.

Highest-signal resume keywords

Commercial LeadershipBusiness DevelopmentRevenue GenerationInfluencer MarketingCreator Economy

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

P&L AccountabilityMulti-Million Dollar PartnershipsCommercial Strategy DevelopmentRevenue Target SettingMarket Intelligence Analysis

Soft Skills

Outstanding CommunicationStorytellingNegotiation SkillsC-Suite PresenceTeam Leadership

Tools & Technologies

Creator AI TechnologyCommercial Reporting Tools

Industry Keywords

Social Media LandscapeInfluencer MarketingCreator EconomyPitch ConsultantsSenior Marketing Relationships

About the role

Key responsibilities & impact

Define and own the commercial growth strategy for NewGen North America, setting ambitious targets and the plans to deliver them
Take full P&L accountability for new business revenue across the US and Canada, with direct responsibility for the performance across the territory
Identify and prioritise the highest-value growth opportunities across social, influencer and creator briefs — shaping where and how NewGen competes in market
Build the commercial infrastructure — processes, tools, reporting and culture — that will scale with the business
Develop and lead the North American commercial team, creating a high-performance new business function
Cultivate and own C-suite and senior marketing relationships at major brands, holding companies and in-house marketing teams across North America
Lead NewGen's most strategically significant pitches and commercial negotiations — personally driving multi-year, multi-market and transformational partnership agreements
Build and steward a network of pitch consultants across North America, positioning NewGen as the go-to agency for the social, creative and creator economy
Serve as a highly visible, authoritative voice for NewGen in the North American market — at industry conferences, events, media and in client rooms
Secure and personally deliver keynote and senior speaking opportunities that build NewGen's brand and reputation at the highest levels of the industry
Champion NewGen's positioning as a leader in Creator AI technology, credibly articulating how our tech stack delivers genuine business transformation for major brands
Stay at the forefront of platform shifts, creator economy trends, competitor positioning and brand investment patterns — translating market intelligence into strategic advantage for the business
Serve as a true strategic partner to the US Managing Director on day-to-day commercial execution, resourcing and go-to-market priorities
Maintain a cadence of structured commercial reporting to the Co-Founder & Global CCO — pipeline, revenue forecasts, market intelligence and strategic opportunity assessment — and actively co-shape global commercial strategy with North American market insight
Identify white space opportunities and emerging verticals for NewGen to expand into across North America, bringing forward-looking commercial thinking to both the US Managing Director and global leadership team
Lead, inspire and develop the North American commercial team — currently including the Associate Partnerships Director — with a view to scaling the team as the business grows
Set clear performance standards, coach commercial talent, and build a culture of ambition, accountability and collaboration within the new business function
Partner with strategy, creative and influencer teams to ensure pitch quality, coherence and consistent standards across all commercial activity
Oversee smooth client onboarding by working closely with account and operations leadership on handoffs, ensuring commercial relationships convert into exceptional delivery

Requirements

What you’ll need

10+ years in commercial leadership, business development or revenue-generating roles within social, influencer or creator marketing — with a significant portion in the US or Canadian market
A track record of building, leading and scaling commercial teams and functions, not just managing pipelines
Demonstrable success originating and closing multi-million dollar, multi-year partnership agreements with major brands and holding companies
An active, transferable network of senior marketing decision-makers you can credibly activate within your first few months in the role
Deep financial acumen — setting revenue targets, managing commercial performance and driving accountability across a territory or market
Exceptional C-suite presence and gravitas — you are comfortable as the most senior person in the room and have the credibility to operate at that level
Deep fluency in the influencer, creator and social media landscape, including a forward-looking understanding of Creator AI technology and the evolving creator economy
Strong, active network of senior marketing decision-makers, pitch consultants and agency relationships across North America
Experience shaping commercial strategy at a senior or executive level — contributing to business direction, not just executing against it
Outstanding communication, storytelling and negotiation skills — you can articulate a compelling commercial vision and close complex deals
A bias for speed and action — comfortable operating with minimal onboarding support and building momentum from day one

Benefits

Comp & perks

30 days holiday (not including Federal Holidays)
Reset Policy — up to 10 non-contractual rest days (full details in the Reset Policy; may be amended or withdrawn at any time)
Birthday leave — an additional paid day off on your birthday
Holiday shutdown — company-wide closure at year-end
Health Care Plan (Medical, Dental and Vision)
Retirement Plan (401k, IRA)
Paid Time Off (Sick and Public Holidays)
Family Leave (Maternity, Paternity)
Training and Development