Salary
💰 $262,000 - $320,000 per year
About the role
- NETGEAR is seeking a strategic, innovative, and results-driven Vice President of Marketing to lead our global consumer networking marketing initiatives. This executive-level role will be based in San Jose, CA, and reports directly to the SVP/GM of Home Networking, with a dotted-line to the CMO.
- Lead the global marketing strategy and execution for NETGEAR’s Home Networking business, supporting revenue growth, brand equity, and customer acquisition goals.
- Manage the entire consumer marketing mix: product marketing, performance marketing, packaging, pricing, promotion, and placement across all customer touchpoints.
- Drive go-to-market strategy and campaigns for new product launches, category expansions, and seasonal marketing initiatives.
- Own and optimize channel marketing efforts across Amazon, retail partners, and NETGEAR’s direct-to-consumer platforms.
- Partner closely with regional sales teams and marketing leads in the Americas, EMEA, and APAC to deliver locally resonant programs that scale globally.
- Collaborate cross-functionally with Product Management, Creative, Brand, Sales, Customer Support, and Executive Leadership to ensure alignment and delivery.
- Analyze campaign and channel performance data to refine strategy and improve ROI.
- Lead and inspire a global marketing team, fostering a high-performance culture and mentoring future leaders.
- Act as a senior leader representing the marketing function within NETGEAR’s broader executive team.
Requirements
- 15+ years of progressive marketing leadership experience with a focus on consumer technology or durable goods.
- Demonstrated success in leading global marketing strategy and execution across multiple regions and channels.
- Proven experience with all four Ps of marketing: product, price, place, promotion.
- Strong background in performance marketing, digital acquisition, and campaign analytics.
- Experience working across and optimizing marketing strategies for Amazon, retail, and DTC channels.
- Exceptional leadership, collaboration, and communication skills across executive stakeholders.
- Proficiency in managing international teams, budgets, agencies, and cross-functional partnerships.
- MBA or advanced business degree strongly preferred.