Product Marketing Manager III
WEX
Customer Proposition and Development Manager
bp
full-time
Posted on:
Origin: • 🇬🇧 United Kingdom
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Own M&C offers: Design and launch core propositions— non-fuel (e.g. new convenience offers, partnerships), and digital—driven by customer insight and brand excellence.
- Deliver measurable results: Collaborate with the Marketing Network of Excellence to optimise marketing ROI, brand engagement, volume, profitability, and lifetime value.
- Shape the brand narrative: Develop compelling brand identities, assets, and content that amplify awareness, demand, and preference—closely collaborating with Brand, Comms, and Content teams.
- Drive GTM strategy: Partner with core markets to build differentiated value propositions and go-to-market plans tailored to address specific customer needs and pain points.
- Manage concept to launch: Lead ideation, testing, business cases, and content briefing for offers, products, and services.
- Orchestrate across channels: Ensure a unified customer experience—a seamless blend of fuels, non-fuels, and digital.
- Standardise & scale: Drive alignment on shared mechanics and technology across markets, reducing duplication and improving efficiency.
- Manage offer lifecycle: Oversee product lifecycle—from launch through sunset—validating with local markets and implementing supporting tech.
- Identify new opportunities: Collaborate with Tech, Ops, and partners to surface and implement new digital/non-fuel solutions (e.g., pay-by-plate, kiosks).
- Support market execution: Create activation toolkits for local markets, enabling consistency and simplicity at scale.
- Steward budget & planning: Input and manage budgets for your initiatives, ensuring financial efficiency and strategic alignment.
Requirements
- Experience within retail/convenience proposition development is essential
- Proven track record translating commercial and marketing strategy into roadmaps—ideally within a complex global matrix
- Deep experience in B2B, B2C, or B2B2C offer development, underpinned by customer insights
- Strong leadership with cross‑functional influence across multiple regions
- Experience working within a franchise model would be desirable
- Experience managing agencies—ideally on premium offer/value‑proposition definitions
- Product management and marketing activation experience highly valued
- Analytical mindset—leveraging data and trends for strategic decisions
- Excellent networking and partner management—internally and externally
- Budgeting savvy, commercial intuition, and digital tech fluency
- Experience in developing and managing digital offers /ecosystems or working with digital aggregators / e-commerce players
