Creative Lead, Advertising
OpenLoop
Job Level
JuniorMid-Level
About the role
- Create graphics for ads, emails, banners, and social media aligned with brand identity.
- Develop visual assets for supplement products and apparel.
- Plan, produce, and edit short-form videos (Instagram Reels, TikTok, YouTube Shorts).
- Manage YouTube channel content creation and organization.
- Produce promotional/product-focused videos (unboxings, testimonials, BTS).
- Support workflows for email campaigns, social ad creatives, and website visuals.
- Optimize visual/video deliverables for engagement and conversions.
- Ensure brand consistency across all digital marketing touchpoints.
- Organize and maintain a digital asset library of graphics and videos.
- Collaborate with the marketing team to align deliverables with campaign objectives.
- Track asset performance and iterate to meet engagement targets.
Requirements
- 2+ years of experience in digital marketing, graphic design, or video editing.
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere/After Effects) or equivalent.
- Strong knowledge of video editing tools (Premiere Pro, Final Cut Pro, DaVinci Resolve).
- Portfolio showcasing graphic and video content for digital platforms.
- Understanding of social media best practices for engagement and optimization.
- Strong visual storytelling and design sense.
- Proactive, adaptable, and comfortable working in fast-paced environments.
- Nice to have: Experience with wellness, supplements, or e-commerce brands.
- Nice to have: Photography or product lifestyle shooting skills.
- Nice to have: Motion graphics or animation experience.
- Nice to have: Familiarity with community management or ad platforms.
