Nayoki

Performance Marketing

• Konzeption, Steuerung, Optimierung und Skalierung von Social Paid Kampagnen auf allen relevanten Social Media Plattformen (z. B. TikTok, Instagram, Pinterest, LinkedIn etc.)
• Strategische Beratung (inter-)nationaler Kunden bei der Entwicklung und Umsetzung datengetriebener Social-Media-Strategien sowie Verantwortung für die Planung und Umsetzung komplexer Kampagnenprojekte
• Analyse, Auswertung und kontinuierliche Optimierung relevanter Performance-KPIs sowie Ableitung datenbasierter Handlungsempfehlungen zur Weiterentwicklung der Kampagnen
• Beobachtung von Markt- und Branchentrends, Testing neuer Plattform-Features sowie Entwicklung innovativer Ansätze zur Generierung von Best Practices und erfolgreichen Case Studies
• Enge Zusammenarbeit mit internen Teams sowie Unterstützung bei der Weiterentwicklung interner Social Paid Prozesse, Standards und des fachlichen Wissenstransfers innerhalb des Teams

Senior Paid Social Marketing Manager

Digital Marketing

• Planning, implementation and optimization of national and international SEA campaigns
• Analysis of markets, competitors and target audiences
• Monitoring and reporting of relevant KPIs and deriving optimization measures
• Support in client management and consulting
• Preparation of concepts, reports and presentations
• Continuous development of industry knowledge and expertise in the performance marketing field

Junior Performance Marketing Manager, SEA

• Responsible for planning, implementing and optimizing CRM and marketing automation initiatives in close coordination with your project manager
• Close collaboration with Sales, Account Management, Design and the Data team
• Develop, implement and optimize CRM strategies for lead nurturing, customer retention and reactivation
• Build, manage and evolve automated email, newsletter and lifecycle campaigns
• Segment target audiences based on user behavior, interests, lead status and performance data
• Create, maintain and optimize workflows, funnels and trigger sequences in CRM and marketing automation systems
• Analyze relevant CRM KPIs and derive actionable recommendations to improve performance
• Ensure data quality, system maintenance and GDPR-compliant implementation

CRM Manager – Online Marketing

• Planning, implementation and optimization of CRM and marketing automation measures
• Close collaboration with Sales, Account Management, Design and the Data team
• Development, implementation and optimization of CRM strategies for lead nurturing, customer retention and reactivation
• Creation, management and further development of automated email, newsletter and lifecycle campaigns
• Segmentation of target groups based on user behavior, interests, lead status and performance data
• Creation, maintenance and optimization of workflows, funnels and trigger sequences in CRM and marketing automation systems
• Analysis of relevant CRM KPIs such as open rate, click rate, conversion rate, lead quality, churn and customer lifetime value, and deriving concrete recommendations for action to improve performance
• Ensuring clean data quality, system maintenance and GDPR-compliant implementation, as well as close collaboration with internal teams and external clients on CRM projects, campaign planning, reporting and the further development of lead management processes and interfaces

Controller

• Preparation, validation and analysis of monthly reporting, forecasts and budgets, and deriving recommendations for action and market trends
• Analysis of financial performance including variance analysis and development of measures to ensure company targets are met
• Further development, optimization and automation of reporting and financial/commercial processes
• Advising management and the individual business units
• Participation in the preparation of monthly, quarterly and annual financial statements and reporting

Senior Paid Social Marketing Manager

Junior Performance Marketing Manager, SEA

CRM Manager – Online Marketing

CRM Manager – Online Marketing

Controller – Part-Time (20 hours/week)