Nayoki

Digital Marketing

• Planning, implementation and optimization of CRM and marketing automation measures
• Close collaboration with Sales, Account Management, Design and the Data team
• Development, implementation and optimization of CRM strategies for lead nurturing, customer retention and reactivation
• Creation, management and further development of automated email, newsletter and lifecycle campaigns
• Segmentation of target groups based on user behavior, interests, lead status and performance data
• Creation, maintenance and optimization of workflows, funnels and trigger sequences in CRM and marketing automation systems
• Analysis of relevant CRM KPIs such as open rate, click rate, conversion rate, lead quality, churn and customer lifetime value, and deriving concrete recommendations for action to improve performance
• Ensuring clean data quality, system maintenance and GDPR-compliant implementation, as well as close collaboration with internal teams and external clients on CRM projects, campaign planning, reporting and the further development of lead management processes and interfaces

CRM Manager – Online Marketing

Controller

• Preparation, validation and analysis of monthly reporting, forecasts and budgets, and deriving recommendations for action and market trends
• Analysis of financial performance including variance analysis and development of measures to ensure company targets are met
• Further development, optimization and automation of reporting and financial/commercial processes
• Advising management and the individual business units
• Participation in the preparation of monthly, quarterly and annual financial statements and reporting

Controller – Part-Time (20 hours/week)

Performance Marketing

• Operational implementation of national and international SEA campaigns as well as social ad campaigns across all social media platforms
• Market and competitor analyses, including continuous identification and evaluation of social media trends and new advertising opportunities
• Monitoring and reporting of relevant KPIs and ongoing performance tracking
• Support in client management, servicing and consulting
• Project management, process optimization, and preparation of concepts and presentations, including client presentations
• Coordination of tasks including campaign concept development, media planning, analysis, evaluation and optimization of SEA and paid social campaigns
• Development and expansion of industry-specific know-how

SEA Performance Marketing Manager – m/f/d

• Conceptualize, manage, optimize and scale social paid campaigns across all relevant social media platforms (e.g., TikTok, Instagram, Pinterest, LinkedIn, etc.).
• Provide strategic consulting to (inter)national clients in the development and implementation of data-driven social media strategies and take responsibility for planning and executing complex campaign projects.
• Analyze, evaluate and continuously optimize relevant performance KPIs and derive data-driven recommendations to further develop campaigns.
• Monitor market and industry trends, test new platform features and develop innovative approaches to generate best practices and successful case studies.
• Work closely with internal teams and support the further development of internal social paid processes, standards and knowledge transfer within the team.

CRM Manager – Online Marketing

Controller – Part-Time (20 hours/week)

SEA Performance Marketing Manager – m/f/d

Senior Paid Social Marketing Manager