CRM Manager – Online Marketing

Nayoki

CRM Manager planning, executing, and optimizing CRM and marketing automation measures for Nayoki Performance GmbH. Collaborates with various teams to enhance customer engagement and lead management.

Posted 6/4/2026full-timeMünchen • 🇩🇪 GermanyJuniorMid-LevelWebsite

About the role

Key responsibilities & impact

Planning, implementation and optimization of CRM and marketing automation measures
Close collaboration with Sales, Account Management, Design and the Data team
Development, implementation and optimization of CRM strategies for lead nurturing, customer retention and reactivation
Creation, management and further development of automated email, newsletter and lifecycle campaigns
Segmentation of target groups based on user behavior, interests, lead status and performance data
Creation, maintenance and optimization of workflows, funnels and trigger sequences in CRM and marketing automation systems
Analysis of relevant CRM KPIs such as open rate, click rate, conversion rate, lead quality, churn and customer lifetime value, and deriving concrete recommendations for action to improve performance
Ensuring clean data quality, system maintenance and GDPR-compliant implementation, as well as close collaboration with internal teams and external clients on CRM projects, campaign planning, reporting and the further development of lead management processes and interfaces

Requirements

What you’ll need

At least 2–3 years of professional experience in CRM, email marketing, marketing automation or lead management
Experience working with CRM or marketing automation tools such as HubSpot, Salesforce, emarsys, Brevo, Mailchimp, Klaviyo or comparable systems
Good understanding of customer journeys, funnel logic, segmentation, campaign mechanics as well as technical background knowledge on topics such as deliverability, BIMI records and inbox placement reports
Analytical thinking and confident handling of KPIs, reporting and performance analyses
Basic knowledge of data protection and GDPR in the context of CRM and email marketing
Structured, independent and solution-oriented working style; excellent German language skills in written and spoken form; good English skills are an advantage; and enjoyment of interdisciplinary collaboration with marketing, sales, creative and data teams

Benefits

Comp & perks

An exciting full-time position in Untergiesing with an office-first spirit, an innovative area for shaping your role and outstanding development prospects
Unique office in the Kraemer’sche Kunstmühle directly on the Auer Mühlbach
Individual development opportunities in a dynamic, committed team with motivated, highly qualified colleagues
Flat hierarchies, short decision-making paths and regular, lively knowledge sharing
Attractive benefits, including corporate fitness via Wellpass, a wide selection of free beverages, fresh fruit, exclusive discounts from various providers, team lunches, events and much more

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

CRMemail marketingmarketing automationlead managementsegmentationcampaign mechanicsdata analysisKPI reportingGDPR compliancefunnel logic

Soft Skills

analytical thinkingstructured working styleindependent working stylesolution-orientedinterdisciplinary collaborationcommunication skillsteam collaborationproblem-solving