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ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
CRMemail marketingmarketing automationlead managementcampaign mechanicssegmentationdata analysisKPI reportingfunnel logicGDPR compliance
Soft Skills
analytical thinkingstructured work styleindependent worksolution-orientedinterdisciplinary collaborationcommunication skillsteam collaborationproblem-solvingattention to detailadaptability
Tools & Technologies
HubSpotSalesforceemarsysBrevoMailchimpKlaviyoCRM systemsmarketing automation systemsdata management toolsemail campaign tools
Industry Keywords
customer journeyslead nurturingcustomer retentionlifecycle campaignsdata qualitysystem maintenanceperformance analysisuser behaviorinbox placement reportsBIMI records
About the role
Key responsibilities & impact- Responsible for planning, implementing and optimizing CRM and marketing automation initiatives in close coordination with your project manager
- Close collaboration with Sales, Account Management, Design and the Data team
- Develop, implement and optimize CRM strategies for lead nurturing, customer retention and reactivation
- Build, manage and evolve automated email, newsletter and lifecycle campaigns
- Segment target audiences based on user behavior, interests, lead status and performance data
- Create, maintain and optimize workflows, funnels and trigger sequences in CRM and marketing automation systems
- Analyze relevant CRM KPIs and derive actionable recommendations to improve performance
- Ensure data quality, system maintenance and GDPR-compliant implementation
Requirements
What you’ll need- Minimum 2–3 years of professional experience in CRM, email marketing, marketing automation or lead management
- Experience with CRM or marketing automation tools such as HubSpot, Salesforce, emarsys, Brevo, Mailchimp, Klaviyo or similar systems
- Solid understanding of customer journeys, funnel logic, segmentation, campaign mechanics, and technical knowledge on topics like deliverability, BIMI records and inbox placement reports
- Analytical thinking and confident handling of KPIs, reporting and performance analysis
- Basic knowledge of data protection and GDPR in the context of CRM and email marketing
- Structured, independent and solution-oriented work style, excellent German language skills (written and spoken), good English skills are an advantage, and enjoyment of interdisciplinary collaboration with marketing, sales, creative and data
Benefits
Comp & perks- An exciting full-time position in Untergiesing with an office-first spirit, an innovative area of responsibility and outstanding development prospects
- Unique office in Kraemer’sche Kunstmühle right on the Auer Mühlbach
- Individual development opportunities within a dynamic, committed team with motivated, highly qualified colleagues
- Flat hierarchies, short decision-making paths and regular, active knowledge exchange
- Attractive benefits including corporate fitness with Wellpass, a wide selection of free beverages, fresh fruit, exclusive discounts with various providers, team lunches, events and much more