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About the role
Key responsibilities & impact- Responsible for planning, implementing and optimizing CRM and marketing automation initiatives in close coordination with your project manager
- Close collaboration with Sales, Account Management, Design and the Data team
- Develop, implement and optimize CRM strategies for lead nurturing, customer retention and reactivation
- Build, manage and evolve automated email, newsletter and lifecycle campaigns
- Segment target audiences based on user behavior, interests, lead status and performance data
- Create, maintain and optimize workflows, funnels and trigger sequences in CRM and marketing automation systems
- Analyze relevant CRM KPIs and derive actionable recommendations to improve performance
- Ensure data quality, system maintenance and GDPR-compliant implementation
Requirements
What you’ll need- Minimum 2–3 years of professional experience in CRM, email marketing, marketing automation or lead management
- Experience with CRM or marketing automation tools such as HubSpot, Salesforce, emarsys, Brevo, Mailchimp, Klaviyo or similar systems
- Solid understanding of customer journeys, funnel logic, segmentation, campaign mechanics, and technical knowledge on topics like deliverability, BIMI records and inbox placement reports
- Analytical thinking and confident handling of KPIs, reporting and performance analysis
- Basic knowledge of data protection and GDPR in the context of CRM and email marketing
- Structured, independent and solution-oriented work style, excellent German language skills (written and spoken), good English skills are an advantage, and enjoyment of interdisciplinary collaboration with marketing, sales, creative and data
Benefits
Comp & perks- An exciting full-time position in Untergiesing with an office-first spirit, an innovative area of responsibility and outstanding development prospects
- Unique office in Kraemer’sche Kunstmühle right on the Auer Mühlbach
- Individual development opportunities within a dynamic, committed team with motivated, highly qualified colleagues
- Flat hierarchies, short decision-making paths and regular, active knowledge exchange
- Attractive benefits including corporate fitness with Wellpass, a wide selection of free beverages, fresh fruit, exclusive discounts with various providers, team lunches, events and much more
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
CRMemail marketingmarketing automationlead managementcampaign mechanicssegmentationdata analysisKPI reportingfunnel logicGDPR compliance
Soft Skills
analytical thinkingstructured work styleindependent worksolution-orientedinterdisciplinary collaborationcommunication skillsteam collaborationproblem-solvingattention to detailadaptability