MyPlanAdvocate

Performance Marketing

• Own end-to-end performance of native acquisition channels, driving profitable growth across Insurance products with clear accountability to revenue and margin targets.
• Scale spend efficiently while improving core KPIs (CPL, RPC, CPA, ROI) and maintaining strict compliance standards.
• Identify and unlock new revenue opportunities through strategic testing of audiences, publishers, ad formats, and creative frameworks.
• Translate complex datasets into actionable insights that materially improve performance and competitive advantage.
• Diagnose performance bottlenecks through root-cause analysis and implement high-impact optimizations across targeting, bidding, creative, and funnel strategy.
• Build scalable reporting frameworks and dashboards that enable faster, smarter decision-making across the team.
• Leverage automation, tracking infrastructure, and emerging technologies to create operational leverage and drive efficiency.
• Develop differentiated campaign angles and positioning tailored to the Medicare audience that improve click quality and downstream conversion value.
• Partner cross-functionally to align media strategy, creative execution, and compliance requirements into a cohesive growth engine.
• Stay ahead of regulatory changes, platform policies, and competitive dynamics to proactively adapt strategy.
• Build repeatable acquisition playbooks that turn successful tests into scalable, durable revenue streams.

Performance Marketing Manager – Native Advertising

• Launch, manage, and scale YouTube video, Display & Search campaigns (GDN, DV360, other DSPs) with a focus on lead generation KPIs (CPL, RPC, CPA, ROI)
• Build and manage audience targeting (demographics, custom intent, retargeting, lookalikes)
• Partner with design/creative teams to develop ad creatives, video storyboards, thumbnails, and CTAs optimized for click-through and conversion
• Set up tracking links, pixels, and postbacks to ensure proper attribution across click and call funnels
• Monitor campaigns daily and optimize for click quality, conversion rates, and profitability
• Adjust budgets, bids, placements, and targeting strategies based on partner feedback and performance data
• Test multiple ad angles (headline, imagery, hooks) and run multivariate creative tests
• Deliver weekly performance reporting with insights, wins, and recommendations
• Ensure ads, landing pages, and funnels meet carrier, CMS, and platform compliance standards
• Work with internal compliance/legal teams to get approvals on creatives before launch
• Maintain call and click routing accuracy to align with carrier/state requirements
• Scale spend profitably while balancing margin targets vs. volume goals
• Explore new publishers, ad formats, and placements
• Build repeatable playbooks for lead generation
• Stay current on Google Ads policies, insurance category restrictions, and competitor strategies

Senior Performance Marketing Analyst

Compliance

• Maintain deep understanding of CMS guidelines and other regulatory requirements impacting the sales and marketing of Medicare and related health insurance products.
• Prepare, review, and file required marketing materials and documents in HPMS within mandated timelines.
• Ensure continual development, implementation, and management of the organization’s compliance program, ensuring adherence to relevant laws, regulations, and contract standards.
• Provide guidance and actionable summaries of CMS updates and Code of Federal Regulations (CFR) changes.
• Manage / conduct audits of marketing materials and internal processes to identify and mitigate compliance risks.
• Manage and perform ongoing compliance monitoring to ensure accuracy, timeliness, and adherence to procedures.
• Develop and refine Standard Operating Procedures (SOPs) and analyze key performance indicators to measure compliance effectiveness.
• Lead process improvement initiatives to enhance compliance outcomes and operational efficiency.
• Partner with Marketing, Legal, and Operations teams to ensure regulatory compliance throughout campaign development and execution.
• Provide training, tools, and clear regulatory updates to internal teams to foster a culture of compliance and accountability.
• Partner with Training and Sales leaders to ensure compliance education is embedded into onboarding, ongoing training, and remediation workflows.

Performance Marketing Manager – Native Advertising

Senior Performance Marketing Analyst

Compliance Manager – Medicare, Health Insurance