MyPlanAdvocate

Senior Performance Marketing Analyst

MyPlanAdvocate

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $100,000 - $130,000 per year

Job Level

Senior

About the role

  • Launch, manage, and scale YouTube video, Display & Search campaigns (GDN, DV360, other DSPs) with a focus on lead generation KPIs (CPL, RPC, CPA, ROI)
  • Build and manage audience targeting (demographics, custom intent, retargeting, lookalikes)
  • Partner with design/creative teams to develop ad creatives, video storyboards, thumbnails, and CTAs optimized for click-through and conversion
  • Set up tracking links, pixels, and postbacks to ensure proper attribution across click and call funnels
  • Monitor campaigns daily and optimize for click quality, conversion rates, and profitability
  • Adjust budgets, bids, placements, and targeting strategies based on partner feedback and performance data
  • Test multiple ad angles (headline, imagery, hooks) and run multivariate creative tests
  • Deliver weekly performance reporting with insights, wins, and recommendations
  • Ensure ads, landing pages, and funnels meet carrier, CMS, and platform compliance standards
  • Work with internal compliance/legal teams to get approvals on creatives before launch
  • Maintain call and click routing accuracy to align with carrier/state requirements
  • Scale spend profitably while balancing margin targets vs. volume goals
  • Explore new publishers, ad formats, and placements
  • Build repeatable playbooks for lead generation
  • Stay current on Google Ads policies, insurance category restrictions, and competitor strategies

Requirements

  • 3–5 years of hands-on experience running Display/Video/Search campaigns with significant budgets ($250k+/mo preferred)
  • Direct experience in insurance, Medicare, healthcare, or other regulated verticals strongly preferred
  • Deep knowledge of Google Ads, DV360, tracking/postback systems
  • Proven ability to manage CPL, CPA, and ROI targets while scaling volume
  • Advanced proficiency in Google Analytics, Excel/Sheets, Looker Studio (or similar BI tools)
  • Strong understanding of creative testing frameworks (hooks, CTAs, thumbnails, landing page variants)
  • Deep understanding of A/B test setup, execution, troubleshooting, and results interpretation
  • Comfortable working in fast-paced, compliance-driven environments
Benefits
  • Competitive salary + performance-based bonus
  • Health, dental, and vision benefits
  • 401(k) with company match
  • Fully Remote Role – flexible location with virtual team collaboration
  • Entrepreneurial culture with direct impact on company growth
  • Opportunities to lead and scale campaigns in multi-million-dollar verticals
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
lead generationaudience targetingcampaign optimizationA/B testingmultivariate testingperformance reportingtracking systemscompliance standardsbudget managementdata analysis
Soft Skills
collaborationcommunicationproblem-solvingadaptabilityattention to detailstrategic thinkingcreativitytime managementanalytical thinkinginsight generation