Director of Field Marketing
MTM LLC
Director of Field Marketing
MTM LLC
full-time
Posted on:
Location Type: Office
Location: Allentown • Pennsylvania • 🇺🇸 United States
Visit company websiteSalary
💰 $100,000 - $150,000 per year
Job Level
Lead
About the role
- Develop and execute comprehensive field marketing strategies to increase brand visibility and drive customer acquisition.
- Lead and mentor a team of field marketing representatives, providing guidance and support to ensure the successful implementation of marketing initiatives.
- Collaborate with the sales team to align marketing efforts with sales objectives and support lead generation activities.
- Identify target markets and develop tailored marketing campaigns to effectively reach and engage with potential customers.
- Plan and execute promotional events, including trade shows, home expos, and community outreach programs, to showcase our services and generate leads.
- Analyze market trends, competitor activities, and customer feedback to identify opportunities for growth and improvement.
- Manage the budget for field marketing activities, ensuring optimal allocation of resources to maximize ROI.
- Establish key performance indicators (KPIs) and metrics to measure the effectiveness of field marketing campaigns and initiatives.
- Collaborate with the marketing team to develop collateral, promotional materials, and digital content to support field marketing efforts.
- Build and maintain relationships with vendors, partners, and relevant stakeholders to leverage opportunities for co-marketing and collaboration.
Requirements
- Minimum of 4 years of experience in marketing, with a focus on field marketing, preferably in the home remodeling or construction industry.
- Proven track record of developing and implementing successful field marketing strategies and campaigns.
- Strong leadership skills with the ability to inspire and motivate a team towards achieving goals.
- Excellent communication and interpersonal skills, with the ability to build relationships and influence stakeholders at all levels.
- Strategic thinker with analytical capabilities to assess market trends, performance metrics, and competitive landscape.
- Creative mindset with a passion for innovation and exploring new marketing opportunities.
- Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
- Proficiency in marketing automation tools, CRM systems, and other relevant software applications.
- Willingness to travel as needed to attend events, visit project sites, and support field marketing activities.
ATS Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
field marketingmarketing strategieslead generationpromotional eventsmarket analysisbudget managementkey performance indicatorscampaign developmentdigital content creationcollateral development
Soft skills
leadershipcommunicationinterpersonal skillsstrategic thinkinganalytical skillscreativityproject managementteam motivationrelationship buildinginfluence
