Campaign Marketing Specialist
ChargePoint
Senior Manager, Lifecycle Marketing
Motive
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $122,000 - $186,000 per year
Job Level
Senior
Tech Stack
Tableau
About the role
- Develop and implement comprehensive lifecycle marketing strategies aligned with organizational mission, culture, and business objectives
- Create detailed customer journey maps identifying key touchpoints, pain points, and optimization opportunities across all lifecycle stages
- Set strategic direction for lifecycle marketing initiatives and gain support from key stakeholders across the organization
- Lead horizon scanning and conceptualization to deliver high-performance lifecycle marketing strategies
- Steward preexisting and design and execute new personalized, targeted marketing campaigns across email and in-product channels
- Own marketing contact database and implement sophisticated customer segmentation strategies using behavioral, firmographic, and technographic data
- Own end-to-end campaign strategy from ideation through execution, optimization, and performance measurement
- Collaborate with campaigns, product marketing, sales, customer success, creative, and content teams to ensure cohesive messaging and experiences
- Lead and manage the lifecycle marketing function
- Create an inclusive culture, encouraging diversity and difference while promoting team wellbeing
- Provide coaching, mentoring, and professional development opportunities for team members
- Enable high-performance working environments through effective delegation and empowerment
- Establish KPIs and measurement frameworks for lifecycle marketing programs
- Analyze customer behavior, engagement patterns, and campaign performance to drive continuous improvement
- Generate comprehensive reports demonstrating lifecycle marketing impact on business objectives
- Lead experimentation and testing frameworks to optimize campaign performance and customer experiences
- Partner with Customer Success to coordinate marketing and support touchpoints for maximum revenue impact
- Work closely with Analytics team to define customer lifecycle reporting and create performance dashboards
- Collaborate with Campaigns, Product Marketing, Sales, and Customer Support teams to align strategies and ensure consistent customer experiences
- Build and maintain relationships across multiple stakeholder groups both internally and externally
Requirements
- Bachelor's degree in Marketing, Business Administration, or related field
- Minimum 7-10 years of marketing experience with at least 4-5 years in lifecycle marketing or customer journey management
- Minimum 3-4 years of people management experience leading marketing teams
- Proficiency in marketing automation platforms (Marketo)
- Experience with CRM systems (Salesforce) and customer data platforms
- Strong analytical skills with proficiency in Google Analytics/Amplitude and Tableau
- Knowledge of A/B testing methodologies and experimentation frameworks
Benefits
- health, pharmacy, optical and dental care benefits
- paid time off
- sick time off
- short term and long term disability coverage
- life insurance
- 401k contribution
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
lifecycle marketingcustomer journey managementcustomer segmentation strategiescampaign strategyA/B testing methodologiesdata analysisperformance measurementreport generationoptimization strategiesbehavioral data analysis
Soft skills
leadershipcoachingmentoringteam wellbeingcollaborationeffective delegationempowermentinclusive culturerelationship buildingcommunication
