Marketing Programs Coordinator
WEX
WordPress
Campaign Marketing Specialist
ChargePoint
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $45,000 - $98,000 per year
Job Level
JuniorMid-Level
About the role
- Develop and execute integrated campaigns: Create, manage, and monitor full-funnel marketing campaigns that drive demand, high conversions, and quality pipeline.
- Master marketing tactics: Using email, webinars, web chat, search, and social to develop relevant buyer journeys that meet them where they are and how they want to consume information.
- Align stakeholders: Partner across sales, marketing, and operations to drive alignment on messaging, content, and marketing motions while ensuring process alignment, pipeline growth, and overall efficiency.
- Leverage data and analytics: Proactively review and share regular campaign insights and performance metrics to refine and optimize campaign strategies.
- Optimize Performance: Continuously improve campaign performance, conversion rate, and ROI across multiple marketing channels.
- Drive process improvements: Work closely with the marketing operations team to automate and scale campaigns, helping to refine processes to enable the seamless delivery of integrated marketing activities across internal and external channels and partners.
- Test and experiment: Run experiments like A/B, geo-x, and pre/posts testing to exceed critical metrics and improve results
Requirements
- 2-5 years of B2B digital marketing experience
- Strong writing, communication, and project management skills
- Experience with core digital marketing channels and campaign development
- Highly analytical, data-driven, and goal-oriented
- Ability to effectively engage with multiple stakeholders and quickly build relationships to accomplish business objectives
- Open-minded, curious, and a strong problem-solver; adapts well to change
Benefits
- ChargePoint is committed to fair and equitable compensation practices.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
B2B digital marketingcampaign developmentemail marketingwebinarsweb chatsearch marketingsocial media marketingdata analysisA/B testingconversion rate optimization
Soft skills
writingcommunicationproject managementanalytical thinkinggoal-orientedstakeholder engagementrelationship buildingproblem-solvingadaptabilitycuriosity
