Salary
💰 $130,000 - $150,000 per year
About the role
- Own the development, execution, and optimization of digital marketing programs that drive measurable impact across paid, email, webinars, and organic channels.
- Partner closely with the Enterprise and Strategic Account Segment Lead to support campaigns aligned with key account priorities.
- Individual contributor responsible for building campaigns from the ground up and managing key digital channels globally.
- Support enterprise and strategic segment campaign creation and optimization across Google Ads (Paid Search, Display), LinkedIn Campaigns, Facebook Ads, and Influ2.
- Partner with content to develop and refine keyword strategies to increase conversions from brand and non-brand inquiries for paid search.
- Support owned channel (website, email, blog, chatbot) conversion initiatives to drive new leads and pipeline opportunities.
- Manage email marketing deliverables: lead segmentations, personalization, copy, testing, and funnel optimization.
- Partner with marketing operations and segment leads to support campaign setup and performance tracking on HubSpot and Salesforce.
- Measure and report on campaign results, share insights, and proactively identify optimization opportunities.
- Experiment with innovative tactics, ad types, and tools to unlock new growth opportunities.
Requirements
- 4–5 years of experience in performance marketing, demand generation, growth marketing or digital marketing.
- Deep expertise in B2B paid channels such as Google Ads, LinkedIn Campaigns Manager, and Facebook Ads.
- Proven ability to create strategic briefs and work cross-functionally with email, web, social, advertising, and creative teams.
- Strong project management skills with the ability to manage multiple initiatives simultaneously.
- Experience partnering with Marketing Operations and using automation platforms (e.g., Hubspot) to support campaign execution.
- Familiarity with Google Analytics, 6sense, and Salesforce (a plus).
- Advanced analytical skills and comfort with reporting platforms; able to extract insights and present findings clearly.
- Startup or high-growth experience is a strong plus.