Director, Digital Marketing
URBN (Urban Outfitters, Anthropologie Group, Free People & Nuuly)
Digital Marketing Associate
Monster
full-time
Posted on:
Location Type: Office
Location: North Carolina, South Carolina • 🇺🇸 United States
Visit company websiteSalary
💰 $51,000 per year
Job Level
JuniorMid-Level
About the role
- Support media tests and collaborate on the upgrade of dashboards to optimize marketing performance.
- Conduct multi-touch attribution analysis to inform campaign planning and budget allocation.
- Aid in customer segmentation efforts for more personalized marketing approaches.
- Contribute to competitor analysis to identify market differentiation strategies and emerging opportunities.
- Utilize statistical modeling and machine learning techniques to help forecast and track key performance indicators (KPIs).
- Provide hands-on support for digital marketing execution, including building landing pages and creating email invitations for virtual events.
- Collaborate with field marketing on developing Account-Based Marketing (ABM) email campaigns and target list generation.
- Support the social media team by collaborating on the writing and design of engaging social media copy.
Requirements
- Has a degree and/or relevant work experience in Marketing, Business, Data Analytics, or a related field.
- Strong analytical skills and familiarity with data analysis and business intelligence tools.
- Understanding of core marketing metrics, digital marketing channels, and campaign structures.
- Excellent communication skills, a proactive attitude, and a demonstrated ability to work collaboratively in a fast-paced team environment.
Benefits
- Comprehensive medical plan
- Life and disability insurance
- 401k
- Employee Assistance Programme
- Unlimited PTO
- 20 weeks paid maternity leave
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
statistical modelingmachine learningmulti-touch attribution analysiscustomer segmentationdigital marketing executioncampaign planningbudget allocationkey performance indicatorsAccount-Based Marketingemail campaign creation
Soft skills
analytical skillscommunication skillsproactive attitudecollaborative workteamworkproblem-solvingcreativityattention to detailadaptabilitytime management
