Digital Marketing

• Support media tests and collaborate on the upgrade of dashboards to optimize marketing performance.
• Conduct multi-touch attribution analysis to inform campaign planning and budget allocation.
• Aid in customer segmentation efforts for more personalized marketing approaches.
• Contribute to competitor analysis to identify market differentiation strategies and emerging opportunities.
• Utilize statistical modeling and machine learning techniques to help forecast and track key performance indicators (KPIs).
• Provide hands-on support for digital marketing execution, including building landing pages and creating email invitations for virtual events.
• Collaborate with field marketing on developing Account-Based Marketing (ABM) email campaigns and target list generation.
• Support the social media team by collaborating on the writing and design of engaging social media copy.

Digital Marketing Associate

Digital Marketing Director

Digital Marketing Specialist

Digital Marketing Intern

Digital Marketing and Events Support, Student Opportunity

Vice President, Technical Product Manager – Digital Marketing